Facebook, Snapchat & Instagram: These 3 social media platforms have ruled this week’s social media report. In this week’s news, we’re making the retail experience more effective on Instagram and Facebook, a new Facebook video messaging app is being launched for emerging markets, and hardware (i.e. Spectacles by Snapchat), brand expansions, and extensions are the flavor of this week. Read on to learn more:
1. Shopping on Instagram: Get the Complete Details and What it Means for Businesses Like Yours
by @alfred_lua via @buffer
Scrolling through your Instagram newsfeed is now going to become a very different experience. From discovery to purchase, brands will now be able to give more meaning to their products online by tagging them with their actual prices. Read above for more about this development and the exact process on how to go about the new kind of e-commerce shopping experience.
2. Facebook opens sponsored messages to all advertisers in newest version of Messenger
by @ingridlunden via @techcrunch
Advertising on Facebook just went one step ahead! Advertisers will now be able to send you sponsored messages on Messenger. Instead of being redirected to the advertiser’s website after clicking on the Facebook ad, you now have the option to chat and continue the conversation with the brand on Messenger itself. Does that sound comforting — or controlling? Would you want more sponsored messages in your personal conversations? What do you think of this update? Tell us in the comments below.
3. New Snapchat Update Includes Spectacles Integration and ‘World Lenses’
by @adhutchinson via @socialmedia2day
Snapchat hardware is here and included in the app’s newest update. Though the Spectacles will be released on a limited basis, the app has already come out with an option to help integrate the hardware to your phone. Additionally, the introduction of the new feature – ‘World Lenses’ – allows you to put a filter around you. Using the outward facing camera, you can now choose from a variety of filters like snow, hearts etc.
4. Facebook built another Snapchat clone specifically for emerging markets
by @KurtWagner8 via @recode
Another video messaging app in the market? Well, yes. Facebook’s decision to launch a Snapchat clone, Flash, is the site’s third attempt at targeting a specific audience. However, by getting as specific as possible, Facebook has decided to build this only for users in emerging markets where wi-fi is scarce. What are the chances of them being lucky the third time around?
5. Winners of First-Ever Twitter Awards
by @davidcohen via @SocialTimes
Social Media only gets bigger and better. In order to recognize the abundance of creative and original advertising content on the social network, Twitter organized its first ever Twitter Awards! With multiple award categories like #Live, #Creativity, #Customer and #Impact, the gold winners included companies like Airbnb, Apple and NASCAR. Read up to view the entire list!
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
