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Metter Media Social Report, February 24, 2017

#MMSocialReport

In this week’s #MMSocialReport — Twitter is becoming the best method of getting in contact with CEOs, Facebook takes internet stalking to the next level, Disney’s research team is making sure your phone never dies again, and… just when you thought you’d heard the last of him, MySpace Tom is back with a vengeance.

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The New Instagram Zen

The New Instagram Zen (1)

Open the explore tab on your Instagram app and chances are, in the midst of personalized content, you’ll find the “Oddly Satisfying” section. You have to see these videos to understand their appeal, so I’ll just say the section features colorful, often viscous substances being played with in an alluring way. I know, odd…

These posts are also becoming massively popular. This one, for example, tallied over a million views a day after being posted:

The account itself dedicates itself to this sort of videos. It has accrued 100k followers merely six months after being established, according to the account’s bio. There’s an undoubtable charm to their videos. They have a quality both relaxing and abstracting. Like squishing a stress ball, only not nearly as tiresome.

They sell the stuff. Their bio links to an Etsy page selling the slime used on the videos. The posts, then, are brilliant advertising: they feature only the product and yet anyone would want to see them.

Indeed, most of the slime accounts follow that model. Another example:

But also notice the tags: #relaxation, #relax, #anxietyrelief, #stressrelief, #sleepaid etc…

They touch precisely on what makes these posts so “odd” against the typical Instagram post. They are not like landscapes, or pictures of food, or art, or even memes for that matter, in that there’s no meaning behind them. Their effect is more akin to listening to white noise. They are meant to lull you, to provide a respite from all that.

They can’t even be compared to abstract art. They are positively about the concrete: about the touching of the slime and the physical reaction you get from it. That one even has sound adding to the soothing effect.

These relaxation clips could be even more welcome on Instagram than traditional art. Take @annettelabedzki’s account. She’s a Canadian artist who gets most of her Instagram attention not from her paintings, but from her #oddlysatisfying paint mixing videos:

There’s no effort of interpretation in watching a paint-mixing video like there would be in viewing a painting. There’s nothing but the mindless pleasure of watching carefully-arranged paint merge into a solid color.

The Zen-like lack of effort they require might explain their allure.

Here’s a variation on the genre I particularly enjoy: the paint-mixing in the post below is reversed. It’s essentially the same process but there’s something more, dare I say it, satisfying about seeing the paint separating when you have no idea what the arrangement is going to look like. The less context the better—there’s even less to think about.

💫 does anyone remember the video where i did this a while ago? i tried to recreate that :) that was my first video to almost hit a million views- almost😂 #metallicmixing — NAME: golden goose slime — [ 👒 ] shop/business account : @craftedbyalyssa [ ✨ ] slime spams & recipes : @craftyslimespams [ 🍃 ] aesthetic & bookstagram account : @thecraftycreator — [ 🌊 ] want some slime? the link in my bio will take you to my etsy shop, craftedbyalyssaj, where you can purchase some! i ship to the u.s. and canada!! [ 🐚 ] i have a youtube channel, TheCraftyCreator – link is in the bio of @thecraftycreator ! when i reach 1,000 subscribers i will be posting slime tutorials!! — [ #slime #slimerecipe #slimer #slimetutorial #slimevideo #slimeusa #slimeamerica #slimefoam #oddlysatisfying #satisfying #crunchyslime #satisfying #asmr #sweetdeco #asmrslime #clearslime #bubblyslime #softserveslimecream ]

A post shared by alyssa j. (@craftyslimecreator) on

What can you make of a video like that? And yet you watch. For a minute you phase out, more relaxed than satisfied and more soothed than entertained.

Previously in the Metter Media blog, we worried about how stressful social media has been of late. We had been feeling the effects of “trending news, trolls, and eco chambers.” Things were getting to be a bit too much.

I, for one, welcome the “Oddly Satisfying.” The not only aesthetically pleasing but purposefully soothing. A small place within endless content to just phase out and relax. Perhaps we’ve found a new, more therapeutic side to social media.

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.

Metter Media Social Report, February 17, 2017

#MMSocialReport

In this week’s #MMSocialReport – Snapchat original shows are a thing, Musical.ly is aiming to take over the social media world, you can learn a new language from GIFs, and Facebook updates galore!

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#MMSocialReport Feb. 10, 2017 | Metter Media Blog

#MMSocialReport

Two major efforts to undermine online harassers, the Super Bowl’s takeover of social media, Mark Zuckerberg’s new focus on video, and the Snapchat IPO—read about it all on this week’s #MMSocialReport. 
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Self-Love in the Time of Overwhelming Social Media

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We feel you: social media — our usual happy place — has been heavy lately, to say the least. While still an exciting medium to share ideas, make connections and post the latest Rupaul’s Drag Race reaction gifs — the trending news, trolls, and echo chambers have become… let’s just say a lot.

Metter Media has pledged to do more to make a positive impact and create a future we believe in, but even we need a break sometimes from the endless deluge of unhappy notifications that get thrown at us each day.

We’re not going to sit here and tell you to log off completely from the networks that we hold so dearly, but we are going to offer some actionable respite for when it feels like it’s way too much to deal.

So that brings us to this blog post full of things that can help you get through it all. From our Social Media Cooldown Spotify playlist to our favorite apps to help us obtain a much-needed level of zen, this blog post – much like Twitter and Facebook nowadays – has plenty of helpful tools. The internet likes to use the term ‘safe space’ as a pejorative, but when the world seems to turn upside down, you need to grab a hold of something. Grab hold of this.

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