Metter Media Social Report, April 21st, 2017

#MMSocialReport (1)

Snapchat, Instagram, Tumblr, and Facebook all announced new features this week. Find out how the four giants are changing social media with the week’s #MMSocialReport.

And, trust us, they are big announcements. They range from Snapchat filters that you can apply to anything around you all the way to Facebook wanting you to use the platform using only your thought. Yes, it was quite the week.

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Metter Media Social Report, April 14th, 2017

#MMSocialReport (1)

In this week’s #MMSocial Report — YouTube and Snapchat announce new features that directly affect users, Facebook messenger can now have you and your friends rolling in money, and why we might be saying goodbye to the News Feed.

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Facebook Stories: Imitation, But Not Flattery

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They say imitation is the sincerest form of flattery. That may be true in some situations, but when you’re one of the most successful social media networks in the world, does imitating your competition help or hinder your success?

Don’t get me wrong, I love a good Story — but when I want to post a Story, I go to Snapchat, because that’s what it’s for.

Working in the social media world, I spend a lot of time thinking about and posting content. But lately, I’ve been finding it difficult to decide which app to post to, because they all have overlapping features — and, frankly, overlapping audiences.

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Metter Media Social Report, April 7, 2017

#MMSocialReport (3)

Social media continues to change: live streaming has taken over, Snapchat now has a search option for public stories, the Twitter egg is now done for…

Lucky for you, the #MMSocialReport brings you the top social media news of the week. Take a look and get caught up:

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Metter Media Social Report, March 31, 2017

#MMSocialReport

Facebook takes over on this week’s #MMSocialReport — from Facebook Stories to Facebook fundraising, the social media app had a huge week for unveiling new tools and features for their users. But what do you think about it?

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The Live Streaming Age

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A couple of weeks ago, I found myself glued to the New York Times Facebook Live reporting of the People’s March for Education Justice in New York. It was a march protesting several of the new government’s initiatives on education, including the appointment of Betsy DeVos as Secretary of Education.

Broadcast reporting on Facebook, at last!

This is what we’ve come to expect from coverage of an event like this. Like on television, the large crowds were recorded to give the audience a sense of the turnout and a reporter interviewed some protesters, providing a personal account.

But because it was done through Facebook Live, it had a fresh sense of immediacy. The reporter herself did the recording from her phone’s camera. She asked the protesters questions, while viewers commented at that exact moment. The questions were often personal, resulting in parents’ musings about how they’d like their kid to be educated. The audience nearly had a presence at the event; something they could never have had through traditional news television.

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