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With so much else on your plate, we understand that social media often lands at the bottom of your infinite to-do list. But in today’s age, given the current pandemic and the increasing importance of having an updated, dynamic digital presence, having a robust social media strategy can make all the difference in the success of your firm’s marketing efforts. As an attorney, you’re paid to be an excellent communicator — but many legal professionals overlook the enormous power of social media when it comes to brand reputation and new client awareness. 

Ready to increase your firm’s online presence, but don’t know where to start? Metter Media, a full-service social media agency specializing in the legal industry, provides some simple tips below.

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Today, 86% of marketers use influencers as part of their overall marketing strategy with 51% saying they acquire stronger customers as a result. On top of that, they’re earning an average of $5.20 for every $1 spent on these kinds of campaigns. As one of the most popular trends in social media, brands from all industries are starting to invest in influencers, and you should be one of them. Continue reading

The summer #MMinterns and the MM staff have been working together on ways we can proactively support the #BlackLivesMatter movement. After the recent tragedies and injustices that have occurred, after donating, protesting, amplifying black voices, and posting helpful resources, it is easy to sometimes get to the point where you wonder “What else can I do to help keep this movement going?”

Below, we’ve compiled a list of ways you can support the movement for free, ways you can donate + support black-owned businesses in Boston, and a list of books, podcasts, and documentaries you can consume to educate yourself on the systemic racism in this country, how to understand and talk about it, and how to fight it.

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Dear Metter,

I know it’s important to be active on social media, but with the ongoing COVID-19 pandemic, how often should my brand really be posting each week?

— Socially Confused

For the time being, all industries are being forced to adapt their social media approach. From restaurants and hospitality to corporate companies, insurance industries and nonprofits, everyone has had to pivot their social plan to match the tone of social media right now — and that includes how often and when posts are published. But, during this time of social distancing, many of us are turning to social media to stay connected to one another. In fact, there has been a 40% increase in Facebook and Instagram usage right now, showing how important it is to remain present on these virtual platforms. 

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As the Coronavirus pandemic evolves, the landscape of how we do business rapidly changes. This has been especially true for the luxury home and remodeling industry — showrooms have been required to close their doors to the public, essential construction businesses are working under new social distancing guidelines, and architects and designers have been collaborating with their clients virtually.

It’s safe to say, business is anything but usual these days. And now, more than ever, it is vital to communicate exactly how your operations have or have not changed to your clients. It is also an opportunity to connect with them on a deeper level. With Facebook and Instagram usage increasing by 40% this month, it is evident that the best place to relay these messages is on social media. Not sure where to begin? We’ve put together the following tips and insights to get your social media on track and aligned with the current climate.

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The last of 3 free webinars as part of Metter Media’s Webinar Week, answering the top questions we’ve been hearing from business owners + marketers about their social media during COVID-19.

Social media usage is at an all-time high right now. During these unprecedented times, it’s time to pivot, not pause.

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The second of 3 free webinars as part of Metter Media’s Webinar Week, answering the top questions we’ve been hearing from business owners + marketers about their social media during COVID-19.

Social media usage is at an all-time high right now. During these unprecedented times, it’s time to pivot, not pause.

Continue reading