Innovation is in the air, and brands and platforms alike are striving to make themselves bigger, better, and more widely used. Whether that be tweeting about the Game of Thrones premiere, introducing new features, or battling the competition, this week has been full of innovative moves by big players.
1. All the Worst ‘Game of Thrones’ Tweets Gigantic Brands Sent Out
by @PenzeyMoog via @TheAVClub
On Sunday night, excited Game of Thrones fans live-tweeted the season premiere using #GoTSeason5. Unfortunately, so did big brands. Did you find these tweets to be as hilariously bad as we did? Let us know in the comments.
2. Facebook Tests its Own Version of the Away Message
by @JPManga via @mashsocialmedia
Remember the good old days of AIM away messages? Facebook may be bringing it back in the near future! The Sidebar Status is being tested in Taiwan and Australia and is definitely giving us ’05 AIM vibes, and we’re interested to see when they will launch in the US.
3. Twitter is Winning the Live Streaming Battle
by @sarahintampa via @TechCrunch
Twitter has been pulling out all the stops to beat Meerkat in the battle for most popular live-stream service among its users, and as of this week, it looks like they’re succeeding. Periscope has Meerkat beat ever so slightly in monthly active users, but how far will Twitter go to remain at the top?
4. Instagram Takes Another Step Toward e-Commerce
by @GarettSloane via @Adweek
With new links to product pages, Instagram users can be connected quickly with products in their feed. Right now, only big companies are using the carousel ads, but Instagram is promising new and more sophisticated ad features in the future for those who can afford it. Here’s hoping our Insta feeds don’t become overpopulated with ads.
5. The World’s 21 Most Important Social Media Sites and Apps in 2015
by @kayak360 via @socialmedia2day
We’re all on #TeamTwitter over here at MM, and are thrilled it’s ranked #1. The article ranks specialized networking sites like Xing ahead of apps like Snapchat and Vine. Do you agree with the order of this list? Let us know in the comments!
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