ICYMI – Snapchat teamed up with Tribeca Film Festival to find the best Snap short, Instagram users can now see your direct messages in plain view, and Facebook AND Twitter decided to allow brands to directly message you (with some possible ads). All this and more on this week’s #MMSocialReport!
1. Instagram Bug on Android Lets Other Users See Your Direct Messages
via @Mashable
Uh oh – looks like Instagram had a major fluke for Android users this past week. According to Mashable, Instagram’s new multiple account update had a caveat for Android users: personal notifications and direct messages were directly shared with the public. Although Instagram has identified this bug and is currently working on it, the damage has been done – users on Androids can now see the bits of metadata and information on who sent what and vice versa.
2. Facebook Plans to Put Ads in Messenger
by @joshconstine via @TechCrunch
According to TechCrunch, “a leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 2016.” TechCrunch explores what Facebook plans on doing later this coming year in terms of expanding the Messenger app to include more businesses and to create revenue. In an attempt to end the 1-800 number, it could create faster customer service, but at what cost? Ads are beginning to pop up everywhere, but will this deter you from using the app?
3. Under Jack Dorsey, Twitter Makes Customer Service Push
by @Kchaykowski via @forbestech
As caring becomes the new marketing tactic to entice consumers, Twitter CEO Jack Dorsey aims to increase customer service via the social media platform. Twitter will now allow businesses to connect with consumers by sending direct messages, which “allows users to quickly send a send a private message to a business.” This is a major move for the company, since many critics said that Twitter could not figure out a way to produce revenue from the platform.
4. Your Snapchat Story Could Be Your Ticket to the Tribeca Film Festival
Snapchat is taking a major lessons from Instagram and aiming to promote its platform towards an audience that creates video content, a la Kylie Jenner’s soap opera snaps last week. Tribeca Film Festival and Snapchat will join forces to find the best 200-second snap short in exchange for a pair of tickets to the film festival. So, roll your sleeves up and get working to create some Hollywood magic!
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How do you feel about ads and brands being able to direct message you? Will Snapchat become the next video-content platform for users? Let us know your thoughts in the comments below!
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