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Metter Media Social Report, July 22, 2016

1. ABC News Teams With Facebook for 24-Hour Live Political Convention Coverage

by @xpangler via @variety

Republican National Convention, Quicken Loans Arena, Cleveland, Ohio, USA - 17 Jul 2016

Showing how critical social media is of traditional media in attempts to reach their audience, ABC News has partnered with Facebook to bring 24-hour coverage of the Republican and Democratic National Conventions. ABC News plans to bring unique coverage of the conventions across their Facebook pages through live video interviews, protest coverage, and more breaking news.

2. How Social Media is Saving Lives 

by @BrianHughes116 via @socialmedia2day

social

We love social media and know how awesome it is, and this article is just the cherry on top of the ice cream sundae that is social media goodness. Here are two cases where social media is saving a lot of lives. In the battle against drug addiction, one office in Gloucester, MA, created an initiative to sponsor drug addicts and send them to rehab and shared it with millions of people through Facebook. On the other side of the country, a California school district is using technology to monitor social media posts for any indications of suicide, cyberbullying, truancy, or threats to the campus’ safety. These threats are monitored by the school in an attempt at suicide prevention. Good job social media, keep it up!

3.You can now use Bitmoji inside Snapchat

by @film_girl via @Mashable

Screenshot 2016-07-20 14.40.55

You can now share your feelings through Snapchat using Bitmojis, and not just a weird facial expression. Snapchat purchased Bitstrips, the maker of Bitmoji, back in March. Now it has been confirmed that the two will work together. To get your Bitmojis keyboard in Snapchat, go to Settings, then select the Bitmoji section, and accept when prompted to link your accounts together. And voila, a beautiful Snapchat and Bitmoji union.

4. Anyone can now apply to be verified on Twitter

by @fitztepper via @techcrunch

twitter-verified-pattern

Are you an OG Twitter user? So much so that you remember when Twitter allowed users to apply for verification years ago? Well, it’s back! Twitter announced on Tuesday that it will be opening the doors for influencers, creators and anyone else to try and get that selective blue check mark next to their username.  Currently, 187,000 users on the platform are Verified — that’s about .06% of the company’s 310M monthly active users. Twitter should prepare for an onslaught of hopefuls looking for their own personal blue check.

5. Is Video the Next Big Thing For LinkedIn?

by @JohnNemo via @socialmedia2day

LinkedIn-Video-300x254

LinkedIn’s recent sale to Microsoft is giving the professional social network the ability to access Microsoft-owned products and software platforms. Recently, a LinkedIn Insider shared that they are working on some “top secret” video projects. Will they introduce native video functionality, or use video calling through a LinkedIn and Microsoft-owned Skype integration? Only time will tell…


 

  • What platform are you following the RNC on?
  • Does a Bitmoji and Snapchat marriage bring you joy like it does for us?
  • Will you watch videos on LinkedIn like you do on Facebook? Let us know below!

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.

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