Happy Friday social media lovers! This week’s #MMSocialReport brings you the latest and greatest additions of Snapchat along with some epic fails, an exciting new collection of Emojis, and more!

1. Snapchat’s reimagined ‘Discover’ still feels like a square peg in a round hole

By @BryanClark via @TheNextWeb

In an effort to boost advertising, Snapchat tried to redesign its Discover page in order to capture more viewers’ attention.  The new page gives viewers the sense of watching a TV commercial rather than the usual, enjoyable Snapchat content.  While they succeeded in gaining more views and attracting consumers, many take issue with the fact that this new page simply does not feel like a proper fit for the Snapchat experience. 

2. What will you do with these new emojis?

via @CNN

Attention: 72 new emojis are coming this month! Part of Unicode’s commitment to growth and diversity, a new roster of sports symbols and medals are here just in time for the Rio Olympics. In addition, an emoji three years in the making is here: the selfie! If you have your own emojis you would like to see come to life, you can create and submit your proposal now as well. You may see yours in the next IOS update!

3. 10 Surprising Snapchat Secrets Every Marketer Should Know

By Nicholas Boodram via @BrettRelander

Everyone in the marketing world is realizing how powerful Snapchat is when it comes to grasping consumers’ attention. When making snap stories and trying to expand one’s brand, these 10 tips are the key to success. Learn how to add more text space, put together several filters at once, reveal custom geofilters, and more!

4. Girl Who Wore Hot Dog Costume To Princess Week Is Our New Role Model

By @kimmythepooh via @Huffingtonpost

Not all heroes wear capes, folks. They can also wear hot dog costumes. On May 10th during Princess Week at school, one confident little dancer attended class dressed not as her favorite royal Disney character, but the subject of ceaseless Twitter debates (is it a sandwich or not?!?!), because she wanted to stand out from the crowd. We admire her fearlessness and originality!

5. Facebook now lets you comment with a video

By @ivanakottasova via @CNN

Facebook has always been about making connections, and the site is making attempts to become even more personal. Last Friday, Zuckerberg and crew launched a feature that allows users to upload video comments in order to compete with apps like Snapchat and Periscope. Will you be trying it out or sticking to your trusty 10-second snaps?

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.