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Metter Media Social Report, June 9, 2017

Welcome back to the #MMSocialReport — this week we’re covering the celebration of Pride on social media, Bitmoji’s continued takeover of Snapchat, video selfies — which are a thing now (and are apparently different from regular videos), Facebook’s update to Safety Check, and Chrome killing pop-up ads.

1. Instagram Debuts Rainbow Walls for Pride 2017

by @Marissa__Miller via @TeenVogue

For Pride this month, Instagram has decided to take LGBT+ visibility literally. The social media giant is taking over iconic walls and decorating them to celebrate Pride, starting with the pink Paul Smith wall in Los Angeles (and coming to London, Madrid, Nashville, and Cleveland). And yes, you are encouraged to stop by and snap a pic. Make sure to add the hashtag #KindComments to join the conversation and help support the LGBT+ community.

2. Snapchat just added a new way to chat with your BFF

by @Karissabe via @Mashable

Snapchat continues to stand out from Instagram and Facebook stories with the best ways to personalize your messages. Now, when you respond to a friend’s snap, you can add personalized filters with your and your friend’s bitmoji. You now have another excuse to keep that streak going (like you really needed one).

3 .The Video Selfie Has Arrived And It’s Disrupting Communication

by @annabelacton via @Forbes

We all have that friend whose whole Snapchat story is just videos of them posing with a cute filter. Good news for those people, because video selfies seem like the next big thing for profiles. Facebook added video banners for commerical Facebook pages, and the new app Kombie allows for people to insert themselves into any video they choose (or make their own). A lot of attention is put on how much teenagers text, but short video communication may change communication.

4. Facebook’s new ‘disaster maps’ could revolutionize natural disaster rescue efforts

by @mattpetronzio via @Mashable

Facebook recognizes that they’re an essential communication tool during a disaster, and have now announced a new product to help relief efforts. Many individual people use the Facebook Safety Check, but the new “disaster maps” will be aimed towards people coming into a disaster situation by providing a more complete picture of a scenario with locations and what resources are needed. Facebook worked with a number of relief organization to help develop the program, including the World Food Program and UNICEF.

5. The New Chrome and Safari Will Reshape the Web

by @klintron  via @WIRED

It’s a universal fact that pop-up ads are horrible, especially the ones that play sounds automatically like a Myspace profile. Fortunately for the internet, Google confirmed that Chrome will start blocking the worst kinds of ads, and Safari is making a similar move.

Besides the effect that this will have on user’s browsing experience, it marks a major change in the function of web browsers. Instead of passively running a site’s code, the new Chrome and Safari are active in how and what the website shows. Hopefully this will encourage advertisers to make better ads and make the internet a better place in general.

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies small businesses and corporations alike. Need help with your social media? Email Lauren today.

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