The #MMSocialMediaReport is here to help you keep up with all things social media. This week, Snapchat’s parent company reinvents itself, flags in Facebook profile pictures, YouTube ads becoming more tolerable, and more…

1. Snap Brings Camera Into Focus as Social Messaging Tool

by @BetsyMorris2, @georgia_wells via @WSJ

You’re probably mostly familiar with the Snapchat messaging app. However, as other platforms adopt its key features, Snap’s interests have expanded. Last November, they introduced their first camera. Now they have bought several companies mostly focusing on computer vision and augmented reality.

2. Facebook now lets you add your flag to your profile photo

by @napilopez via @TheNextWeb

Love the Facebook profile picture flags that show unity? Facebook has a new feature. You can now show your national pride and decorate your profile picture with your country’s flag in the top left corner.

3. Facebook is changing the way it ranks posts based on your reactions and likes

by @eightiethmnt  via @digitaltrends

Yet again, Facebook updates its News Feed algorithm. Reactions are now more important than likes, transforming your newsfeed depending on how you “react.” This article explains the rationale behind that action.

4. YouTube’s Removing 30-Second, Unskippable Pre-Roll Ads

by @adhutchinson via @socialmedia2day

We’ll always have a love/hate relationship with YouTube. The good news is that YouTube is doing away with those longest of ads you can’t skip. The bad news is they’re not doing it until next year.

5. Twitter extends abuse blocking to main timeline, puts offenders on timeout

by @petersontee via @Marketingland

Twitter’s biggest problem to date is still abuse. Twitter introduces even more measures to undermine abuse in its platform. Read about their mute button and their timeout punishment.

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