This week in social media, local Facebook ads get more advanced, the case for businesses on Instagram gets even stronger, and Snapchat achieves game-changing views per day. All this and more in the #MMSocialReport!
1. Facebook Improves Local Ad Targeting
by @anthonyha via @techcrunch
Have some of your favorite local businesses shown up in Facebook ads? That’s because the social network has made its local ad-targeting tools smarter. This means ads now feature dynamic copy depending on business location, personalized call-to-action buttons, and more.
2. 5 Reasons Instagram Should Be In Your Marketing Plan
by @AjaMaybe via @socialmedia2day
Want to engage audiences and build a loyal following? Instagram connects your business directly to its users, maximizing your ad effectiveness. Check out five reasons that Instagram should be a huge part of your marketing plan in 2016.
3. More and More Firms Move to #Social
According to The CMO Survey, a study that accesses 250+ marketing leaders, social media will continue to rise in the future. As businesses focus more on social, investment level is expected to increase to 16% over the next three years. There’s never been a better time to get started!
4. Snapchat Triples Video Traffic in 6 Months
by @scurtsy via @telegraph
Based on its latest statistics, Snapchat is unstoppable. The app has officially reached 6 billion views per day — a 300% increase over the past half-year. That’s not far behind Facebook, which currently leads at 8 billion.
5. Pinterest Introduces Visual Search
by @aghoshal via @TheNextWeb
See a cool DIY project and don’t know how to describe it? How about a recipe you just don’t know the name of? Pinterest has a solution: search by image. The social network will now allow you to search photos for visually similar results, making it easier to find and pin the things you love.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
