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#MMSocialReport Oct. 20, 2017

HotdogGIF

This week was a big one for Facebook! They announced a new feature that will make it easier to explore new content. Twitter laid out a plan to control and prevent hateful and violent content. Snapchat announced a costume that will make users ready to dance all Halloween night. Read about all this and more in this week’s report!

1. Facebook announces Multi-Company Groups in workplace

by Emma Wiltshire via @socialmedia2day

Facebook has been making updates to Workplace all month, but they just announced group calls! This will be a huge #gamechanger for those working in the advertising and marketing field as it will make communication with clients much easier. The best part about this update is that only one company needs an account to invite others!

2. Twitter outlines its plan to tackle trolls, hate symbols, and violence

by @aghoshal via @TheNextWeb

A few weeks ago, a lawmaker wrote a letter to Twitter regarding the social media’s lack of policing against violent and hateful content. This week, Twitter announced that will be taking a stronger stand non-consensual nudity, hate symbols, and groups that promote violence. Given Twitter has announced a plan like this in the past, do you think they’ll finally get it right?

3. Snap is selling a dancing hot dog costume on Amazon

by @meganrosedickey via @TechCrunch

With 11 days until Halloween, it’s finally crunch time to find the perfect costume to spook your pals. Snapchat turned their dancing hot dog filter into a costume that will make you ~groove~ through Halloween.  If you do head over to Amazon.com and grab yourself a hot dog costume, please send us a picture!

4. Facebook officially launches Explore Feed on desktop to boost Pages’ posts

by @petersontee via @Marketingland

Facebook launches a new feed on the desktop that will allow users to explore Pages and content that they do not follow and normally would not see. It’s surprising it took Facebook this long to make this update given how old they are and how various other social medias have had an explore feature for years. Do you think this will finally lead people to the light?

5. Facebook is testing subscriptions for Instant Articles on Android 

by @danideahl via @verge

In August, Facebook announced they will be adding subscriptions to Instant Articles. This week, Facebook announced that they will be testing two new subscription models for Android users that will mirror news platforms, like The New York Times. What are your thoughts on Facebook’s addition of subscriptions to Instant Articles?

MM’s Pick of the Week!

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies small businesses and corporations alike. Need help with your social media? Email Lauren today.

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