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#MMSocialReport Oct. 6, 2017

#MMSocialReport (2)

There is no better way to end the first week of October than with a #MMSocialReport! This week Instagram announced a “poll” feature while Snapchat ad revenues begin to decline. In other news, U.S. Lawmakers write a letter to Twitter in regards to preventing users’ racist and violent behavior.

1. Instagram spices up Stories with new polling feature

by @karissabe via @Mashable

This week Instagram added “poll” stickers, which users can place in their story. Users can see the results form while voting is still taking place. This new interactive feature separates Instagram stories from Facebook’s and Snapchat’s story feature. Do you think Instagram’s new poll feature improves or hinders their story feature?

2.  Snapchat’s worldwide ad revenues set to slow, research says

by @lucyhandley via @cnbc

Snapchat is expected to make $774.1 million this year compared to last years ad revenue of $935.5 million. Although their ad revenues are going down, the amount of people using photo-sharing apps are only increasing. Instagram announced their story feature in August 2016 and continues to announce new features that seems to be affecting Snapchat.

3.U.S. Congress asks Twitter to do more to prevent undermining our democracy

by @kerrymflynn via @Mashable

On Tuesday, lawmakers Reps. Bonnie Watson Coleman and Emanuel Cleaver sent a letter to Twitter addressing how Twitter does not affectively remove racist and violent behavior exhibited by users. It will be interesting to see if Twitter will make any changes to fix this issue.

4. Twitter Adds Ability to Upload and Send Videos via TweetDeck

by @adhutchinson via @socialmedia2day

TweetDeck now allows users to upload any kind of content at a scheduled time. The Twitter Management app has been announcing upgrades throughout the year, such as their time and date search filters and the paid version of the app. TweetDeck is a tool that all social media managers and active users should have access to!

5.Snapchat’s AR art installations are live in select cities

by Rob LeFebvre via @engadget

On Monday, a feature that allows users to locate several installations related to the app had been leaked. Artist Jeff Koo’s installed several of his giant balloon animal installations in Paris, New York, Chicago, Toronto, Rio de Janeiro, California, and Washington, DC. Koo’s installations brings a sense of an animated alternate reality into real life, which mirrors how Snapchat’s filters brings animation into reality. Want to find Koo’s artwork? Upgrade to the latest app update to begin your adventure.

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies small businesses and corporations alike. Need help with your social media? Email Lauren today.

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