Metter Media Social Report, July 14, 2017

#MMSocialReport

It’s Friday and that means…. the #MMSocialReport. This week was a hectic week for the social world, especially Facebook. We saw Facebook reveal the ability to capture emotions via facial scanning to offer emojis, plans for Messenger Ads to go global, and how to upload your own GIFs. Twitter tagged along with an update to filtering notifications and Google Earth announced big plans for Google Earth stories.

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Metter Media Social Report, June 23, 2017

#MMSocialReportWill Facebook challenge networks by offering TV-quality videos? How do you use Snapchat’s latest map feature? How can you earn money by being broadcasters at Periscope? Can you instantly find related ideas by using Pinterest Lens? And what is the latest feature of Instagram “Replays” about? These questions and more are all answered in this week’s #MMSocialReport:

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Facebook Stories: Imitation, But Not Flattery

Facebook stories- (3)

They say imitation is the sincerest form of flattery. That may be true in some situations, but when you’re one of the most successful social media networks in the world, does imitating your competition help or hinder your success?

Don’t get me wrong, I love a good Story — but when I want to post a Story, I go to Snapchat, because that’s what it’s for.

Working in the social media world, I spend a lot of time thinking about and posting content. But lately, I’ve been finding it difficult to decide which app to post to, because they all have overlapping features — and, frankly, overlapping audiences.

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