Metter Media Social Report, Dec. 12, 2014

Facebook is open in one window, Feedly in another, with TweetDeck crankin’ away and LinkedIn somewhere in your 47 tabs. You’re busy and probably don’t catch every social-related blog post that went out this week. So, here’s our weekly roundup of useful posts you may have missed, including links to valuable content or insight for your social media needs.

1. How to Improve Your Tweets Using Twitter Analytics

by Greg Miller via @smexaminer

Twitter

This simple how-to will help you understand what your Twitter audience wants and when they want it, and allow you to craft effective updates to be scheduled for the best times. It’s all broken into four sections: gathering activity, exporting data, discovering times, and finding the most engaging tweets.

2. 9 Skills to Look for When Hiring a Social Media Specialist

by @annrodriguez021 via @b2community

Hiring a social media specialist? Just because someone is active on Facebook and Twitter, it doesn’t mean he or she is fit for the role, as there is A LOT more to it than just posting and following people. Read through this post to learn more about nine key traits – social media listener, relationship expert, effective writer, image specialist, viral specialist, social media mathematics, risk manager, strategic thinker, social innovator – and what they mean.

3. Facebook Launches Call-to-Action Buttons on Business Pages

by @lkolo25 via @HubSpot

 

FB CTA example

Yes, this is a thing now; however, the feature isn’t available to everyone just yet. It will roll out in the U.S. over the next few weeks and worldwide starting in 2015, but is something you should keep an eye out for. The seven pre-made options for page admins are: Sign Up, Shop Now, Contact Us, Book Now, Use App, Watch Video, and Play Game.

4. 3 Key takeaways from Facebook’s Privacy Update

by @JaneSusskind via @socialmedia2day

Facebook has updated privacy settings… again. If you haven’t read through it yet, or you have but don’t know what has changed, here are the three main parts to make sure you’re aware of.

5. The Evolution of Social Media 2004-2014: The Good, the Bad, and The Ugly of It!

article by @AmbikaWrites via @Dazeinfo

Infographic by MediaVision

Evolution of social media

This is a really cool breakdown of social media over the last 10 years. Do you know or remember what was big in 2004? I surely don’t. Between charts, quotes, and stats, this article talks about highlights and impact of social media through the time frame. A great weekend read!

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.