Dear Metter,
I know these days it’s important to have a social media presence, but do I *really* need to be on every single social media channel? What are the pros and cons of each?
— Socially Confused
5 Mistakes Your Insurance Agency Could Be Making on Social Media
Using social media as a bulletin board
There’s a reason it’s called social media — it’s all about sparking conversation with your audience. If you notice you’re posting quick updates on the social media pages for your insurance company and getting zero response, you’re doing it wrong.
Why Your Hotel Needs Social Media
Why does your hotel, inn, or resort need to be on social media? In this webinar we presented to members of the New England Inns & Resorts Association, co-owners Lauren Metter and Lyssa Goldberg discuss how property owners and managers can leverage social media to engage current guests, attract new guests, utilize influencers and social media advertising, and more.
#MMSocialReport August 9, 2019
Figuring out the Textdoor Neighbor trend, TikTok adds GIF integrations, possible regulation coming to social media, and … is Instagram changing its name? Social media might have been around for a while, but it continues to surprise us every week. Luckily for you, we’ve distilled the most important news for you, right here on this week’s social report.
#MMSocialReport August 2, 2019
Flex your social media news knowledge after reading this week’s social report. The major platforms of Snapchat, Instagram, Facebook, and Pinterest are all highlighted in this week’s edition.
#MMSocialReport July 25, 2019
Marvel keeps churning out the content and so 👏do 👏we 👏! Read on to find out how Facebook’s News Feed ads are changing, how to use the new Twitter layout, where Instagram is testing the removal of likes, and a problematic error in Facebook’s Messenger Kids.
#MMSocialReport July 19, 2019
We landed on the moon 50 years ago using computers that occupied entire rooms. Today, we possess more computing power than was used to land us on the moon, and using it to connect with each other in unexpected ways. Like using lobster emojis to bring awareness to social issues, creating convincing videos using Artificial Intelligence, and finding out how we look when we’re old. Read on for everything cool that happened this week on social media!
#MMSocialReport June 28, 2019
Social media can be hard to keep up with, but we gathered four of the most interesting news pieces of the week to help keep you updated. This week is all about muting Facebook users, using Twitter lists, seeing if you make it as Beyonce’s assistant, and finding Instagram-worthy locations. Happy reading!
#MMSocialReport June 21, 2019
Social media never stops moving and we don’t either! The latest social media news includes: Twitter is removing the ability to tag precise locations, Facebook is launching a new digital currency, Instagram is helping users regain hacked accounts, and Facebook is changing ranking factors for comments.
Client Spotlight: The Chateau
Founded in 1933 by the Nocera family in Waltham, Massachusetts, the Chateau restaurant group now has 8 locations throughout Massachusetts. They pride themselves on their tradition of Italian family dining, friendly service, and quality food at reasonable prices, which has earned them a loyal customer base.
But, with their customers increasingly growing on Facebook, they wanted to best utilize social media to communicate all of their various weekly promotions. And as that customer base grows older, they wanted to figure out how to reach a younger, millennial audience and start a new generation of loyal diners (many of whom are now on Instagram). Metter Media was brought on to bring this 86-year-old Italian family restaurant’s online presence into the 21st century with a creative social media strategy.