Hurricane Survivors and Responders Resort to Social Media for Aid

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Over the past decade, Social Media has been slowly replacing newspapers as the general population’s handheld news source.

Over two-thirds of adults in the US receive their news from a social media outlet. Social Media has connected our society by not only providing the opportunity for everyday people to communicate to the general population, but also becoming a platform for emergency responders to contact victims in states of emergency when calling is not an option. Those in a state of emergency can easily communicate and pin their location to emergency first responders and government officials — which we’ve seen with the advent of Facebook Safety Check and other tools.

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A Man, A Mouse, and a Twitter Account: How Disney Could Step Up Its Social Media Strategy

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“You can dream, create, design, and build the most wonderful place in the world, but it requires people to make the dream a reality.” – Walt Disney

It also requires an engaging Twitter strategy.

The suits and imagineers behind Lake Buena Vista, Florida’s Walt Disney World (WDW) take many steps to stay current: attractions are built and updated, Starbucks are popping up everywhere, gluten-free and vegetarian food options have been added aplenty, craft beer selections have grown, and last year they even rolled out the MyMagic+ program, an app-and-wristband combination resulting in some serious online magic.

But what they boast in factory-created fantasy, they lack in thorough social media presence.

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