food videos Archives - Metter Media

Who would have thought a short video about food could be such a hit? It turns out Buzzfeed struck gold when it generated the Tasty channel one year ago, which has completely taken over social media with its fast-motion, aesthetically pleasing videos showing off recipes from start to finish.

Since Tasty went viral, others have hopped on the bandwagon making videos in the same style. Insider Food and Tastemade are Facebook’s newest additions, posting daily and increasing views and popularity by the millions. The videos are around 30-50 seconds and each one is a how-to that includes ingredients used and the step-by-step process of making the dish.

We’re kind of obsessed with this type of content over at Metter Media, so we foodies put together a full-course meal brought to you by some of our favorite visual dishes. 😋 Bon appetit!

The lightning pace of the digital world has made it increasingly difficult for us to hold concentration. In fact, a study recently released by Microsoft Corp. reveals that the attention span of the average human has fallen to about eight seconds — yikes, less than the common goldfish!

In this same study, which surveyed 2,000 people and tracked the brain activity of 112 others, 77% of mobile users aged 18 to 24 agreed with the notion, “When nothing is occupying my attention, the first thing I do is reach for my phone.”

It’s true the mobile age has brought with it shorter attention spans, but along with these statistics comes a new opportunity for brands to develop short, impactful content that makes a lasting impression on consumers.

So how do we use this short time span effectively? Here are five examples of excellent eight-second content: