Why does your hotel, inn, or resort need to be on social media? In this webinar we presented to members of the New England Inns & Resorts Association, co-owners Lauren Metter and Lyssa Goldberg discuss how property owners and managers can leverage social media to engage current guests, attract new guests, utilize influencers and social media advertising, and more.
Whether you’re seeking travel tips, restaurant recommendations, fashion inspo, or your next healthy recipe — there are countless Instagram “influencer” accounts with thousands of followers that are managed by self-proclaimed experts in their fields. But how much of it is real? Do these influencers *actually* love these places/things or are they just being paid to share about them? The only way to find out: try it for yourself!
When planning a recent trip to Europe, I found myself — in true social media manager form — following a variety of city-specific influencers to find the most Instagrammable places & restaurants possible. After realizing what I had done, I made it a mission to seek out some of those spots, get my own Instagram-worthy shots — and find out if they were the real deal.
Friday is here, social media nerds… and so is the #MMSocialReport! Facebook introduces a new function to help advertisers reach consumers better through video, Instagram has a one-up on Snapchat (but it still feels like copying), and a Snapchat update brings three new features — all this and more in this week’s report!
Happy Friday! In this week’s #MMSocialReport, we share our excitement for more female emoji representation and the launch of Instagram Stories. Also, heads up — ads are coming to Facebook Live, Snapchat is making scannable codes for the real world, and LinkedIn introduces videos from influencers. Read on for details!