With the end of summer quickly coming up, we’ve got another #MMSocialReport for you! Instagram launches live group chat, Youtube has a new chat feature, and of course Facebook is working on some big things. All this and more in this week’s report:
Metter Media Social Report, April 29th, 2017
In this week’s #MMSocialReport — Instagram is Facebook, Twitter is TV, and the world is a good place thanks to Social Media.
The Live Streaming Age
A couple of weeks ago, I found myself glued to the New York Times Facebook Live reporting of the People’s March for Education Justice in New York. It was a march protesting several of the new government’s initiatives on education, including the appointment of Betsy DeVos as Secretary of Education.
Broadcast reporting on Facebook, at last!
This is what we’ve come to expect from coverage of an event like this. Like on television, the large crowds were recorded to give the audience a sense of the turnout and a reporter interviewed some protesters, providing a personal account.
But because it was done through Facebook Live, it had a fresh sense of immediacy. The reporter herself did the recording from her phone’s camera. She asked the protesters questions, while viewers commented at that exact moment. The questions were often personal, resulting in parents’ musings about how they’d like their kid to be educated. The audience nearly had a presence at the event; something they could never have had through traditional news television.
Metter Media Social Report, Jan. 6, 2017
In this week’s #MMSocialReport – An in-depth prediction of social media trends for 2017, how Facebook’s new technology aims to help people, a look into Timehop’s past and future, Facebook’s newest venture into virtual reality, and big expectations for Microsoft and LinkedIn.
Metter Media Social Report, August 8 2016
Hello media lovers! It’s Friday and in this week’s social report we explore the recent uprisings in the social media game of thrones: Instagram and Twitter are joining the Story-a-la-Snapchat bandwagon. Also a heads up on Facebook’s recent updates: new and improved options for live streaming and the option to choose which ads you see on your timeline 😳
Metter Media Social Report, July 29th 2016
Need to brush up on your social media history? In this week’s #MMSocialReport we look towards none other than its living embodiment, Hilary Duff. In addition, Carolyn Grisko, President and CEO of marketing agency Grisko, sheds light on the vital role social media plays in communication, and we learn about Snapchat’s new ad tactics. This and more below!
Metter Media Social Report, July 15th 2016
Salutations fellow social media lovers! This week on the #MMSocialReport we are exploring how live-streaming is permeating all social channels. From Facebook MSQRD Masks to Twitter live-streaming the Democratic and Republican National Conventions, 2016 is certainly the year of real-time video.