Ah, the gif. Whether you pronounce it “jif” or “gif”, what would the Internet be without this image format? Stationary and boring, that’s what. So when we heard that the gif was celebrating its 30th anniversary today, we thought: an excellent excuse to look at our favorite gifs all day! The resulting round up is below; a potpourri of our go-to moments in pop culture and beyond, played on an infinite 3-second loop.
In this week’s #MMSocial Report — YouTube and Snapchat announce new features that directly affect users, Facebook messenger can now have you and your friends rolling in money, and why we might be saying goodbye to the News Feed.
They say imitation is the sincerest form of flattery. That may be true in some situations, but when you’re one of the most successful social media networks in the world, does imitating your competition help or hinder your success?
Don’t get me wrong, I love a good Story — but when I want to post a Story, I go to Snapchat, because that’s what it’s for.
Working in the social media world, I spend a lot of time thinking about and posting content. But lately, I’ve been finding it difficult to decide which app to post to, because they all have overlapping features — and, frankly, overlapping audiences.
A couple of weeks ago, I found myself glued to the New York Times Facebook Live reporting of the People’s March for Education Justice in New York. It was a march protesting several of the new government’s initiatives on education, including the appointment of Betsy DeVos as Secretary of Education.
Broadcast reporting on Facebook, at last!
This is what we’ve come to expect from coverage of an event like this. Like on television, the large crowds were recorded to give the audience a sense of the turnout and a reporter interviewed some protesters, providing a personal account.
But because it was done through Facebook Live, it had a fresh sense of immediacy. The reporter herself did the recording from her phone’s camera. She asked the protesters questions, while viewers commented at that exact moment. The questions were often personal, resulting in parents’ musings about how they’d like their kid to be educated. The audience nearly had a presence at the event; something they could never have had through traditional news television.
Here at Metter Media, we’re lucky enough to spend day in and day out surrounded by some of the strongest females I’ve ever met. “We’re all women under 30,” I explain to new prospects in boardrooms full of men, never taking for granted how proud I am of that fact.
I appreciate that these strong women inspire me to be a better person every day, but I can’t ignore the fact that not all women have it so easy. Recent setbacks in reproductive rights, immigrant rights, and support for low-income mothers are just a few of the issues we grapple with daily now. The landscape can be so disheartening, our social media company had to write a blog about how to take a break from social media.
So what do we do? Where do we go from here?
The #MMSocialMediaReport is here to help you keep up with all things social media. This week, Snapchat’s parent company reinvents itself, flags in Facebook profile pictures, YouTube ads becoming more tolerable, and more…