Facebook Stories: Imitation, But Not Flattery

Facebook stories- (3)

They say imitation is the sincerest form of flattery. That may be true in some situations, but when you’re one of the most successful social media networks in the world, does imitating your competition help or hinder your success?

Don’t get me wrong, I love a good Story — but when I want to post a Story, I go to Snapchat, because that’s what it’s for.

Working in the social media world, I spend a lot of time thinking about and posting content. But lately, I’ve been finding it difficult to decide which app to post to, because they all have overlapping features — and, frankly, overlapping audiences.

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The Language of Emotions: Making an Impact With Headlines

The Language of Emotions

It’s no secret that people gravitate towards emotional words. Whether it’s a sentence that makes us feel wonderful or a couple of simple words that invoke sadness, emotional language is universally intriguing. That sense of curiosity can easily be a motor that moves a reader’s hand to their mouse to perform that ever-sought-after “share.”

In his blog post last month, Barry Feldman, a content marketing consultant and social media advisor, discussed the idea of writing emotionally charged headlines as sort of a science. Turns out, the emotionality of certain words and phrases is measurable in a quantitative way.

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