Facebook Stories: Imitation, But Not Flattery

Facebook stories- (3)

They say imitation is the sincerest form of flattery. That may be true in some situations, but when you’re one of the most successful social media networks in the world, does imitating your competition help or hinder your success?

Don’t get me wrong, I love a good Story — but when I want to post a Story, I go to Snapchat, because that’s what it’s for.

Working in the social media world, I spend a lot of time thinking about and posting content. But lately, I’ve been finding it difficult to decide which app to post to, because they all have overlapping features — and, frankly, overlapping audiences.

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The Language of Emotions: Making an Impact With Headlines

The Language of Emotions

It’s no secret that people gravitate towards emotional words. Whether it’s a sentence that makes us feel wonderful or a couple of simple words that invoke sadness, emotional language is universally intriguing. That sense of curiosity can easily be a motor that moves a reader’s hand to their mouse to perform that ever-sought-after “share.”

In his blog post last month, Barry Feldman, a content marketing consultant and social media advisor, discussed the idea of writing emotionally charged headlines as sort of a science. Turns out, the emotionality of certain words and phrases is measurable in a quantitative way.

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10 Social Media Marketing Conferences to Watch in 2015

A conference to a marketer is similar to a festival for a music fan – both attend their respective events to see the top people in the field and mingle with others who share their interests. When you’re there, it feels like a vacation because you’re enjoying yourself while also learning from one person and sharing something new with another (okay, you’re still at a work event, but you’re not at your desk!).

There are a ton of seminars covering a broad range of general marketing areas from social media and SEO to content creation and advertising. Here’s a list of 10 hand-picked social media marketing conferences happening in the US that should be on your radar this year to keep up-to-date on the latest trends and best practices, enjoy insightful talks from our industry’s influencers, and maybe even make some new marketing-loving pals while you’re at it:

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Metter Media Social Report, Jan. 9, 2015

ICYMI: Facebook has acquired a tech startup and 2015 has been deemed the year of the crowd. Of all the blog posts and articles floating around the Internet this week, we’ve rounded up a few useful posts you may have missed, covering news, trends, and features.Continue reading

Metter Media Social Report, Jan. 2, 2015

Happy new year! While everyone was celebrating the past two days, we made sure to keep track of what was happening online and rounded up a few useful posts you may have missed, covering news, trends, and new features from your favorite apps.Continue reading