The Language of Emotions: Making an Impact With Headlines

The Language of Emotions

It’s no secret that people gravitate towards emotional words. Whether it’s a sentence that makes us feel wonderful or a couple of simple words that invoke sadness, emotional language is universally intriguing. That sense of curiosity can easily be a motor that moves a reader’s hand to their mouse to perform that ever-sought-after “share.”

In his blog post last month, Barry Feldman, a content marketing consultant and social media advisor, discussed the idea of writing emotionally charged headlines as sort of a science. Turns out, the emotionality of certain words and phrases is measurable in a quantitative way.

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Metter Media Social Report, Jan. 16, 2015

Will WhatsApp reign for long? Are your grandparents making their marriage official by posting it on Facebook? What the heck is going on with Google Glass? These questions and more, answered in this week’s #MMSocialReport. Read more