Metter Media’s Spectacular 2015

Metter Media 2015

Here’s to the end of a spectacular year here at Metter Media. 2015 gave us some of the best Twitter momentsfunniest Snapchat stories, and the greatest dance moves to ever be on YouTube. Here, we gathered some of our favorite articles of the year, highlighting special moments, special people, and the hard work that goes into creating connections every day on social media.

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A Man, A Mouse, and a Twitter Account: How Disney Could Step Up Its Social Media Strategy

disney

“You can dream, create, design, and build the most wonderful place in the world, but it requires people to make the dream a reality.” – Walt Disney

It also requires an engaging Twitter strategy.

The suits and imagineers behind Lake Buena Vista, Florida’s Walt Disney World (WDW) take many steps to stay current: attractions are built and updated, Starbucks are popping up everywhere, gluten-free and vegetarian food options have been added aplenty, craft beer selections have grown, and last year they even rolled out the MyMagic+ program, an app-and-wristband combination resulting in some serious online magic.

But what they boast in factory-created fantasy, they lack in thorough social media presence.

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