As we continue to see the COVID-19 pandemic evolve, all industries are being forced to adapt their approach to social media for the time being – including nonprofits. An industry that relies heavily on fundraising events that have since been canceled or postponed, nonprofit organizations must find new and inventive ways to continue their mission and pivot their fundraising approach during this time.
In this week’s #MMSocialReport – An in-depth prediction of social media trends for 2017, how Facebook’s new technology aims to help people, a look into Timehop’s past and future, Facebook’s newest venture into virtual reality, and big expectations for Microsoft and LinkedIn.
Happy Friday, social media geeks! In this week’s #MMSocialReport, we’ll be exploring how Twitter is making it easier to connect with your new internet BFFS, how Periscope can be used to boost user engagement with your small biz or startup, and more in this week’s report!
Do you ♥ Twitter’s updates? This week, Twitter unfaves itself, Facebook tries to be more like Twitter, and Hootsuite reviews the most viral marketing campaigns of the decade.
Happy new year! While everyone was celebrating the past two days, we made sure to keep track of what was happening online and rounded up a few useful posts you may have missed, covering news, trends, and new features from your favorite apps.Continue reading
You were probably online as little as possible this week due to the holiday, giving yourself no free time to browse the web or check your favorite blogs. But that’s okay! We’ve rounded up a few useful posts you may have missed, covering news and new features from your favorite apps.
Between holiday shopping and making vacation plans, your mind has probably been in a million different directions this past week. If social media news has been the last of your thoughts, no worries! We’ve rounded up a few useful posts you may have missed, covering news and new features from your favorite apps.
So you’re writing a blog post – that’s great! Whether you plan on a brief couple paragraphs or an in-depth article, there are a few elements you need to maximize potential for both the writer and the reader. This checklist will ensure your work contains six key pieces that make up the perfect blog post:
Nate Brown of @middlesexlounge has a lot to do. He’s the face and voice of one of Boston’s hottest bars and lounges that features regular live music and performances – so how does one juggle all of that and not sound like a robot? It’s no easy task, but Brown didn’t make our “Who to Follow” list for nothing! We asked for some advice.
1. Have social media be a part of someone’s job. not an afterthought or addendum to someone’s job. If its a marketing person, it should be one of the main duties.
2. Engage people, even if it’s a Foursquare check-in or you’re hashtagged and not directly communicated with, reply or retweet.
3. Cut down on links. More links away from Twitter make it a pain in the ass, and not all links are worth it clicking away for.
4. Give as much info as possible in 140 characters. Is it an event? Offer the time, date, cover fee, type of music/ artist, etc.
5. Have something worth reading. If you read your own tweets as if they were from a completely unknown account, would you follow that account?
MC Slim JB may sound like the name of your newest favorite Boston-based rapper, but in reality, he’s so much cooler than that. The local restaurant critic writes reviews for the Improper Bostonian and plenty other publications, all the while happily tweeting about food, Boston, and more. And if you were wondering, no, he is NOT the cat in his Twitter avatar. Find more Food & Drink Twitter accounts at our list of Who to Follow in Boston!
1. Find a niche and stick to it. Probably 85% of my comments relate to Boston food and drink, with a sprinkling of national food/drink stuff thrown in. That’s why people follow me.
2. Credit your sources, ideally with their Twitter handles. It’s not nice to pirate ideas. Nobody expects you to come up with original content all the time; they follow you because they take some interest in what you find interesting. So point them to cool, funny, interesting stuff besides your own; just tell people where you found it.
3. Go easy with the Tweeting of photos of what you’re eating. That dish might indeed be awesome, but if you’re like me, your smartphone-based photo of it is probably pretty pitiful, and maybe not doing the chef or restaurant such a great favor.
4. Be wary of reporting rumors, especially restaurant closings. False rumors can hurt a business and its workers. Better to be scooped than to get the facts wrong. Nobody cares if you got the news out first, anyway.
5. If you’re going to lob a dart at somebody in the industry for their self-aggrandizement, dumb restaurant name, horrifying marketing campaign, or shady business practices, consider using satire over sanctimony. For most readers, it’s more fun to see a scoundrel or ninny ridiculed than scolded.