Internet Things Archives - Page 22 of 25

Metter Media Social Report, April 24, 2015

Unless you’re a social media manager, finding ways to make every platform work for you can be difficult and time-consuming. But more and more social apps and sites are adding labor-reducing features to make lives easier. Don’t like what you see on Facebook? Facebook will change the default algorithm for news feeds. WhatsApp is going to offer calling service to anyone with an Internet connection, and Twitter is trying to eliminate the steps of reported abusive content by automatically hiding it from your timeline. With these developments and more, life is getting easier for everyone.

Why Coachella is More Commercialized Than You Think

When you think of a music festival like Coachella, do you imagine free-spirited 20-somethings roaming the grounds and swaying to the tune of their favorite artist, free from The Man to do as they please all weekend long?

It’s a clever disguise that Coachella has managed to make into its brand, but underneath the cropped peasant tops and wide-brimmed hats is a whole lot of money, with major corporations banking on this faux-subculture image.

coachella music festival social media Vine

Metter Media Social Report, April 17, 2015

Innovation is in the air, and brands and platforms alike are striving to make themselves bigger, better, and more widely used. Whether that be tweeting about the Game of Thrones premiere, introducing new features, or battling the competition, this week has been full of innovative moves by big players.

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Metter Media Social Report, April 3rd, 2015

More than ever, social media channels are listening to the preferences and concerns of their users, and the result is a constant evolution of the apps and sites we love. This week, Twitter launched its homegrown alternative to Storify, and added promoted tweets to user profiles. Facebook targeted THOSE people on your newsfeed with a new service for parents, and Yik Yak founders discussed staying true to their niche following. Lastly, Snapchat execs addressed the concerns about privacy, bugs, and transparency in an exclusive and rare interview. Ch-ch-ch-changes!

Apps curator digital advertising facebook interview Snapchat social media social media news storify twitter yik yak

Inspiring Women to Follow on Social Media

To wrap up Women’s History Month, the Metter Media team rounded up a list of all the women who inspire us on social media. From local ladies who we admire for their hard work and success in male-dominated industries, all the way to super-famous celebrities who use their fame to spread positive messages of female empowerment, we chose people who are positive role models changing the world around them for the better via Twitter, Instagram, and YouTube. They add more meaning to our feeds, and we hope they inspire you, too!

abbi jacobson alex guarnaschelli alexis wilkinson amy miles amy poehler anna kendrick arianna huffington aubrey plaza britni danielle CA webb claudya martinez danielle olsen diana johnson emily sweeney emma watson felicia oreb ilana glazer janet mock jeanne hopkins jenny slate jessie j joanne chang kate holowchik kelly oxford laci green laverne cox lena dunham lindy west megan johnson meredith walker rhianna pratchett sara horowitz smart girls smart girls at the party social media staceyann chin trish fontanilla viviana hurtado women women to follow women's advocates women's history month

Metter Media Social Report, March 27th, 2015

Yesterday, Facebook’s F8 Conference yielded big news for the platform. Throw in Instagram’s new app for collaging and Twitter’s new partnership with FourSquare, and you’ve got one heck of a week for social media news! Read all about it in this week’s #MMSocialReport!

f8 conference facebook foursquare instagram layout messenger social media social media marketing twitter

Metter Media Social Report, March 20th, 2015

Social media capabilities are improving! This week, bitly announced deep linking for mobile apps, and Twitter partnered with a top music service so you can stream songs in your tweets. We also answer the big question – what is Facebook doing to adapt to new trends, both good and bad?

Finally, let’s look at some strategies to keep your cool around people on the Internet who make you want to set your computer on fire.

bitly digital marketing facebook facebook news nudity on social media rhapsody social media social media marketing twitter

Why Brands are Getting Up Close and Personal

Informality and the Customer Experience

In case you haven’t noticed, the Internet is becoming super casual. This is evident not just in the content that we create and share, but in the type of apps we use as well. There are definitely professional apps available for social networking and productivity, but you can’t deny the popularity of certain casual apps (Tinder, Cuddlr, you get the picture.)

The best marketing professionals are the ones paying attention to these types of apps and other social media trends so they can find the best way to reach a new age of consumers.

advertising marketing social media social media marketing social media tips

When Brands Enter Fandoms

In January, I wrote this post about @BrandsSayingBae, and how big brands on Twitter try too hard, try the wrong things, and come off the wrong way.

If you’re wondering if things have changed since that account went viral, they haven’t.

The most diligent and recent offender? Italian-themed restaurant chain, Olive Garden, of course!

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Metter Media Social Report, March 6, 2015

This week in the #MMSocialReport, we cover new ad features for Instagram and Twitter, Facebook’s new policy on likes, a look into Shake Shack’s beauteous social media, and why digital marketing is a necessity for business! 😉

advertising boston facebook instagram shake shack social media social media marketing twitter

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