Social media is ever-evolving and with that comes new ways to reach your potential audience. If your goal is to recruit new talent, showcase your expertise, educate, or just connect with like-minded people, these are three things you should incorporate into your social media plan today.
Instagram Reels
Reels are entertaining, immersive (30-90 second) videos where you can creatively express your brand story, educate your audience, and get discovered by people who may love your account.
People come to Reels to participate in cultural trends, collaborate with the community and discover new ideas. With creative tools like effects, music, and stickers, you can create entertaining videos that inspire your audience.
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5 Tips For Reels
- Use trending audio
- Add hashtags related to your content in the caption
- Jump on trends quickly
- Use the “explore” tab for inspo
- Pull Reels into your ad campaigns
Instagram Collabs
With Instagram Collabs, you can invite someone to collaborate on a feed post or Reel. The feature allows the feed post to live on two users’ profiles.
Collaborating with other organizations, companies, or influencers is an easy way to get your business in front of more people in your target audience.
TikTok
TikTok is no longer a platform just for younger generations but can actually be a valuable platform for any industry. It’s great for research but also can be a key tool for recruiting talent and showcasing your work to potential customers.
