Tag: social media marketing

Are Buyable Pins the Right Step for Pinterest?

Earlier this month, Pinterest announced a future app update that will include pins allowing users to directly purchase a pinned item from within the platform. This new feature seems like a boon for retailers – less work to purchase means pinners are more likely to actually buy – but what will this decision bring for casual users who primarily pin for inspiration and ideas?

The app already contains Promoted Pins, cluttering searches with irrelevant results based on which businesses have invested in advertising on the site. How will Buyable Pins compare?

Metter Media Social Report, June 19, 2015

Social media technology is constantly being developed and used in different ways to capitalize upon its benefits, for both brands and individuals. It’s a perk for both parties (companies have new ways of reaching customers, and as personal users we get a whole new range of apps and features) and the developments help emphasize the whole reason we’re on social media to begin with – community.

This week, Instagram users are able to find your photos more easily thanks to a new crop of third-party search engines, two Romanian widows helped cure people’s loneliness via Facebook, and today, Snapchat explores Boston through the eyes of those who live here.

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Metter Media Social Report, May 1, 2015

This week in the #MMSocialReport, social media seeks to fill the gaps left by traditional media. Whether that’s offering new ways for people to connect, utilizing networks to provide disaster-relief information, or promoting artists and businesses who would otherwise fly under the radar, the significance of social media grows with every innovation. We’re happy to be along for the ride.

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Metter Media Social Report, April 24, 2015

Unless you’re a social media manager, finding ways to make every platform work for you can be difficult and time-consuming. But more and more social apps and sites are adding labor-reducing features to make lives easier. Don’t like what you see on Facebook? Facebook will change the default algorithm for news feeds. WhatsApp is going to offer calling service to anyone with an Internet connection, and Twitter is trying to eliminate the steps of reported abusive content by automatically hiding it from your timeline. With these developments and more, life is getting easier for everyone.

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Metter Media Social Report, April 17, 2015

Innovation is in the air, and brands and platforms alike are striving to make themselves bigger, better, and more widely used. Whether that be tweeting about the Game of Thrones premiere, introducing new features, or battling the competition, this week has been full of innovative moves by big players.

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The Language of Emotions: Making an Impact With Headlines

It’s no secret that people gravitate towards emotional words. Whether it’s a sentence that makes us feel wonderful or a couple of simple words that invoke sadness, emotional language is universally intriguing. That sense of curiosity can easily be a motor that moves a reader’s hand to their mouse to perform that ever-sought-after “share.”

In his blog post last month, Barry Feldman, a content marketing consultant and social media advisor, discussed the idea of writing emotionally charged headlines as sort of a science. Turns out, the emotionality of certain words and phrases is measurable in a quantitative way.

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Metter Media Social Report, March 27th, 2015

Yesterday, Facebook’s F8 Conference yielded big news for the platform. Throw in Instagram’s new app for collaging and Twitter’s new partnership with FourSquare, and you’ve got one heck of a week for social media news! Read all about it in this week’s #MMSocialReport!

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Metter Media Social Report, March 20th, 2015

Social media capabilities are improving! This week, bitly announced deep linking for mobile apps, and Twitter partnered with a top music service so you can stream songs in your tweets. We also answer the big question – what is Facebook doing to adapt to new trends, both good and bad?

Finally, let’s look at some strategies to keep your cool around people on the Internet who make you want to set your computer on fire.

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Why Brands are Getting Up Close and Personal

Informality and the Customer Experience

In case you haven’t noticed, the Internet is becoming super casual. This is evident not just in the content that we create and share, but in the type of apps we use as well. There are definitely professional apps available for social networking and productivity, but you can’t deny the popularity of certain casual apps (Tinder, Cuddlr, you get the picture.)

The best marketing professionals are the ones paying attention to these types of apps and other social media trends so they can find the best way to reach a new age of consumers.

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Metter Media Social Report, March 13th, 2015

Twitter’s new TV Timelines, changes to Swarm, how the Internet celebrated #InternationalWomensDay, and some annoying social media habits you should avoid if you’re heading to #SXSW – all this and more in this week’s #MMSocialReport!

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