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Metter Media Social Report, Dec. 16, 2016

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In this week’s #MMSocialReport – features, features, features! Snapchat Groups, Facebook Moments, Apple’s new emojis, Reserve with Google, and Facebook Messenger’s new camera are among this week’s slew of new features on social media.

1. Snapchat rolls out Groups, letting you chat with up to 16 friends at once 

by @PSawers via @VentureBeat 

This article tells you everything you need to know about Snapchat’s newest updates, focusing on their new Group feature. Prior to this new update, the app only allowed users to chat one-to-one with their friends, via messages and images that disappeared up to 10 seconds after they were received. Now, users can chat in group messages with up to 16 friends. Other new updates to the app include creative tools Scissors and Paintbrush.

2. Facebook rolls out a lightweight web version of its photo-sharing service, Moments

by @Sarahintampa via @TechCrunch

Facebook launched a new photo-sharing service earlier this year, in the form of a mobile app, which gives friends and family a way to share photos and videos without having to post them publicly. Now users can access a light-weight version of the app through their desktop, which takes them to a link where they can view albums through the photo-sharing service.

3. iOS 10.2 is here and your iPhone’s emoji will never be the same

by @Karissabe via @Mashable

What better holiday gift than the gift of new Emojis? This article tells you everything you need to know about 72 new emojis that are part of Apple’s new iOS 10.2 software update, as well as other new features.

4. Reserve with Google: deeper booking integration through search and Maps

by @gsterling via @Marketingland

Gone are the days of searching through multiple apps and websites just to reserve a table at a new restaurant, book a spot in your favorite exercise class, or buy tickets to a show. With Google’s newest feature, you can skip the third-party links and book directly through “Reserve with Google.” Previously, a Google search would lead you to a company’s website, where you would then be lead to a third-party website in order to book a reservation. This article tells you all about Google’s partnerships with top scheduling providers and how the new program will allow you to skip all those extra steps and complete the entire booking process all within the Google experience. 

5. Facebook Messenger’s new camera outplays Snapchat just in time for Christmas

by @napilopez via @TheNextWeb

Just when you thought deciding between Snapchat and Instagram Stories was hard enough, Facebook just upped the game with their new Messenger camera. This article dives into all the details of the newest competitor in the Stories craze, and talks about the benefits of each app. 

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.

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