Social media keeps evolving. There’s always a new feature or a new app threatening to change the game. We keep up with them all so that you don’t have to. From Apple’s new video editing app to Instagram potentially competing with Yelp—here are the top five social media headlines for the week.

1. Apple Announces New Video Editing App Clips. Here’s How It Works

by @LisaEadicicco via @TIME

Next month Apple will launch their video editing option for iOS. Clips is going to be a free app for putting videos together and publishing them. 

Apple’s main goal was to make the app simple and easy to use. Here, Lisa Eadicicco, having tested Clips, examines how the app achieves this and how it compares to other social video apps like Snapchat.

2. Reddit adds user profiles to morph into a real social network

by @rachelkaser via @TheNextWeb 

Reddit is changing. It has always been based on communities, but now, by introducing user profiles, it pays more attention to the individual. Reddit is now closer to Facebook and Twitter.

It is still not completely clear what motivated this or for how many users it applies. This article begins to examine the change.

3. Instagram could transform into a Yelp competitor

by @nattgarun via @verge

One of Instagram’s defining uses is as an advertising platform for businesses like salons and restaurants. Taking this side of the app further, Instagram will be introducing an appointment-booking feature soon. It would allow an user to book an appointment with certain businesses directly from the app.

This article looks at how Instagram might interact with apps like Yelp and at other similar features it has introduced recently.

4. Facebook now lets you stream live video directly from your computer

by @DEANTAK via @VentureBeat 

Live streaming, social media’s latest tool, continues to evolve. By allowing to stream directly from a computer (not only from a mobile device) Facebook Live can now be used in many different ways. Read about them here.

5. Google is letting celebs speak directly to fans via search results

by @rachelkaser via @TheNextWeb 

Google now allows for celebrities to “post” directly to their search results. That is, they can post a status for whoever googles their name to see.

This article lists who qualifies to do this and shows some examples.

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.