Twitter marks its presence during the American elections and Facebook intends on making the workplace more friendly with its new Facebook at Work Initiative. Snapchat comes out with own version of glasses called “Spectacles” and you can now make your Twitter Moment. There’s more to these expansion plans. Learn more in this week’s Social Report!

1.Twitter will now help you register to vote, answer voter questions via direct message.

by @sarahintampa via @techcrunch 

Twitter’s marching forward this election season and how! Here to solve all registration and voting queries, the app took it upon itself to get Americans involved in the voting process. From sending you voter registration assistance over DMs to updating with you deadlines, they’ve got everything covered for you! Check out #iRegistered to track the progress.

2. Snapchat’s 10 second video glasses are real and cost $130

by @fitztepper via @techcrunch

Move over, Google Glass. With Snapchat’s “Spectacles” entering the market this fall for $130, we can’t be more excited to see how the product’s 115-degree lens plays out in the market. What more? Apart from having a lens which is going to be wider than a regular camera/ smartphone, the 10 second video captured by the glasses will automatically sync to your phone. Though Snapchat CEO, Evan Spiegel foresees “limited distribution” in the immediate future, do you think Snapchat Spectacles with its advantage over a young audience will follow the Google route or surpass the former’s craze?

3. Twitter Announces New Apps to Connect Live-Streams Direct to Your TV

by @adhutchinson via @socialmediatoday 
Is increasing accessibility among the general public the next big step? Are social media apps capable of doing it? They probably are. Proclaiming themselves as a “news network”, Twitter has announced the launch of a few news apps for Apple TV, Amazon Fire TV, and Microsoft Xbox One. What’s interesting is that consumers don’t need to log in to their Twitter accounts. Happy customers, more advertisers and live-stream content. Do we sense competition?

4.Facebook At Work is launching next month

by @joshconstine via @techcrunch 
Talking about competition, the other SM giant, Facebook, has decided to enter the workplace! By hoping to keep employees and colleagues in loop with each others ideas, the company has decided to develop a pricing plan which would be charged on a monthly basis. Keeping in mind Facebook’s associations with online chatting and casual social networking in mind, do you think the company will have to come up with effective ways to re-brand themselves for this purpose?

5. Anyone can make a Twitter Moment

by @karissabe via @mashable 

Hoping to see the Moments feature as an extension of content discovery on the platform, the app will now allow users to make their own Moment. This new development has resulted out of the need to make Twitter more appealing to new users. This could lead to a more personalized timeline and more engagement for sure. What do you predict? 

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.