Tune in to this week’s roundup to see how Twitter is trying to save your phone battery, what new Snapchat features are coming out, how Facebook is ruining your stalking game, and who broke Instagram this week gaining one million followers in only five hours.
1. Twitter introduces a battery-saving ‘Lights Out’ dark-mode option
by @sarahintampa via @TechCrunch
Let’s get edgy … Twitter has implemented an even darker version of the app’s already-existing dark mode. Due to some user dissatisfaction with Twitter’s initial dark theme (a more blue-ish shade rather than true black), there is now the capability for users to make the the current dark mode more of a pitch black.
2. Tinder hired a new chief product officer to keep college kids on the app
by @ashleyrcarman via @verge
Tinder is ramping up its strategy to target the app’s youngest users – Gen Zers (18- to 22-year-olds). Tinder hired a new chief product officer recently who hails from Facebook. Ravi Mehta was brought on to the Tinder team in an effort to develop more features for a younger audience. Last year Tinder began explicitly tapping into the this demographic with the release of Tinder U, its college student-only service that requires users to have an active .edu email address and be on campus. We’re curious to see what else Tinder has in store for Gen Z…
3. Facebook Finally Lets You See Who Viewed Your Profile
by Geoff Desreumaux via @WeRSM
Have you ever secretly stalked someone else’s Facebook profile? Well, now it may not be so secret … Facebook has decided to let users see who has viewed their profile, and let’s just say we are very skeptical to see what will come of this new update … or is it all just an evil April Fools prank?
4. Snapchat’s Testing New Snap Map Tools and Mention Stickers
by @adhutchinson via @socialmedia2day
Snapchat is working to make their map tools more interactive, allowing users to be able to check-in to locations with a bitmoji and create a virtual passport of all locations traveled. This new update will also allow users to mention their friends in stories by tagging them!
5. Report: Millions of Facebook user records left exposed online
We’d like to say we’re surprised, but it’s way too predictable at this point. Yep, you guessed it… Facebook is involved in another privacy scandal! Apparently hundreds of millions of Facebook users’ records (including some plain text passwords) were found exposed online and available for the taking.
MM’s Pick of the Week:
Meghan Markle, Prince Harry shatter Instagram record hours after joining app!
Five hours and forty-five minutes. That’s how long it took for Prince Harry and Meghan Markle to make Instagram history. Guinness World Records reported that the royal couple earned the record for the fastest time to obtain a million followers on the platform. We cannot wait to keep up-to-date with all things @sussexroyal!
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
