Today, 86% of marketers use influencers as part of their overall marketing strategy with 51% saying they acquire stronger customers as a result. On top of that, they’re earning an average of $5.20 for every $1 spent on these kinds of campaigns. As one of the most popular trends in social media, brands from all industries are starting to invest in influencers, and you should be one of them. Continue reading
Whether it is cultural or social, change is inevitable. Especially when it comes to technology, the landscape is constantly changing. In fact, from the ’60s through the late ’90s, the world went through a technological revolution. This was the time when the internet and computers were finding their ways into the lives of millions of people around the world. But it wasn’t until the late ’90s that social media took off and sparked a change.
Within mere years, social media became such an instrumental part of our everyday life. People all over the world have been able to communicate, connect, socialize, share and post anything that they desire. As of today, more than 3.81 billion people are on social media and the average person has more than six social media accounts. But did you ever stop and ask yourself what was the first social media platform? Or what your parents’ top social media were? Or which platform was The First?
We are here to uncover which platform was the first to be introduced, and how each one helped paved the way to some of the biggest social media platforms we all know and love today. Continue reading
It’s the time we’ve all been waiting for. It’s officially time to put 2020 in the rear view. It’s not a new concept to set goals for the new year, but I think this year, more than ever, people have been looking forward to new beginnings. Whatever your goals may be, we’re here to tell you it’s time to #crush them! And although we’d love to advise you on how to tackle all of your resolutions, our expertise, of course, lies in one specific category — social media.
Giving Tuesday has always been about supporting and giving back to your community. And with the pandemic this year, supporting your community is more important than ever. To help give back to the Cambridge and Boston community this year, we’ve put together a list of some of the non-profit organizations that are near and dear to our hearts. Continue reading
We know businesses across the world have felt the financial crunch from coronavirus restrictions over the past 8 months. While the end of the pandemic is uncertain, one thing is for sure: many continue to seek connections through social media. To help put together your COVID-19 social strategy we’ve put together steps on how to get started. Continue reading
Meet MM client Gaudette Insurance — a third-generation family business headquartered in Grafton, Massachusetts. With offices throughout Worcester County, their agents possess proficiency in all areas of insurance and are dedicated to providing their clients with the best insurance solutions.Continue reading
With over 1 billion active users, there’s no denying that Instagram remains one of the most influential social media platforms out there. So, as a brand, it is crucial to not only be active on this platform, but to do so in a thoughtful and carefully curated fashion. We’re talking aesthetics.
It’s hard to believe it’s already October. This year has gone by so fast, yet so slow at the same time. The one thing that has been consistent and brought positive energy during 2020 has been #memes, and we’re rounding up some of our favorites from this past month.
We know you may have JUST go on board with this whole TikTok thing, just to have a brand new platform take the social world by storm. We also know that many people, just like you, are wondering what the differences and similarities are in these video sharing channels.
Meet MM client Bearingstar Insurance — a member of the Arbella Insurance Group. With offices throughout Massachusetts and Connecticut, their agents possess deep expertise in all areas of insurance and are dedicated to providing their clients with the most competitive insurance solutions. Bearingstar is an outstanding agency that connects you with insurance professionals who offer hyper-local advice, guidance, and insurance products to protect you, your family, and your business.