In this week’s #MMSocialReport: Facebook Live’s new update and a review of their persistent issues with censorship, Snap Inc’s new home, WhatsApp’s long-awaited improvements, and Tom Brady — need we say more? Read on for the full scoop:
Metter Media Social Report, Jan. 6, 2017
In this week’s #MMSocialReport – An in-depth prediction of social media trends for 2017, how Facebook’s new technology aims to help people, a look into Timehop’s past and future, Facebook’s newest venture into virtual reality, and big expectations for Microsoft and LinkedIn.
Metter Media Social Report, Dec. 30, 2016
It’s time for the last #MMSocialReport of 2016! It has been a crazy but monumental year for social media — in both good ways and bad. In this week’s report: a review of some of the most important social media milestones of 2016, the podcast popularity boom that led to audio-only Facebook Live broadcasts, Snapchat’s newest craze, Twitter’s new 360-degree Periscope live streams, and an insightful analysis of the year’s fake news problem including why you won’t find it on LinkedIn.
Dear Santa: A 2016 Social Media Wishlist
It was almost Christmas time and all was bright
As Santa sat by the firelight.
He sat in Santa HQ, preparing with cheer,
wondering, “What could I do different this year?”
He heard a tap on glass and a faint hoot
Saw an owl with a scroll about as big as his boot
“Come inside, little one!” Santa jollily boomed
Unrolling a scroll the length of the room.
“What do we have here!” He cried, chuckling some
“What? Facebook can be really dumb!
Who is this from, Metter Media in Cambridge, MA?
A social media wishlist, they say.”
Then Santa’s eyes did sparkle bright
He looked out into the dark night
And vowed to make each wish come true
If Facebook can’t fix it, Santa can do!
Introducing…
Metter Media’s Social Media Wishlist
Metter Media Social Report, Dec. 23, 2016
In this week’s #MMSocialReport – Facebook’s colorful new update, Uber’s new Snapchat filters, a complete calendar of hashtag holidays for 2017 and how to use them, Oculus VR’s new social hangout, and some of the most popular social networks around the world. Dig in as we wrap up the year with plenty of “what’s next”:
Metter Media Social Report, Dec. 16, 2016
In this week’s #MMSocialReport – features, features, features! Snapchat Groups, Facebook Moments, Apple’s new emojis, Reserve with Google, and Facebook Messenger’s new camera are among this week’s slew of new features on social media.
Continue reading
Metter Media Social Report | Dec. 9, 2016
Social Media is fun because it makes things easy for you, but social platforms are responsible for regulating all the fun that might lead to disastrous consequences. While Twitter and Pinterest make it easier for customers through various customization preferences, other social media platforms also take steps to curb terrorism and initiate efforts to regulate fake news. Learn more about what has excited and inspired us this week:
Metter Media Social Report, Dec. 2, 2016
It’s not that easy to guess who’s on Twitter. It’s also not that easy to become an Instagram Influencer. But with constant updates coming to all platforms/apps, and information being circulated at a high pace, the spread of fake news has become a major concern. What are the regulations we need to set? Read on for a few of the solutions that we came across:
Metter Media’s Banned Words: 5 Trending Phrases Brands Should Never Use
From “yassss” to “#blessed,” it seems like Millennials are throwing around a new trending phrase every week. Brands might think it could be funny or relevant to work these phrases into their social media content… in most instances, though, they’d be wrong. Like an actor with a bad fake Boston accent, customers tend to swiftly reject brands’ use of trending slang words and phrases. In fact, we have our own company list of words and phrases we just won’t use in our day-to-day SMM duties, keeping our clients from embarrassing moments, à la “Brands Saying Bae.” We’re always growing our Banned Words list here at Metter Media, but these are our top five phrases brands should avoid using on social media:
Treat Yo’ Self
This phrase has become heavily overused since it first appeared on Parks & Recreation in 2011. While its use in everyday conversation has slowed, brands have still been caught using the phrase — and at this point, it just makes your brand look outdated. Do your brand a favor and follow along with those discontinuing the phrase.
https://twitter.com/DunkinDonuts/status/722082511262769152
On Fleek
Just don’t. A synonym for “on point,” “on fleek” went out of style as quickly as it came in. Brands like JetBlue, COVERGIRL, and more have tried to get in on the trend and ended up looking more like a dad joke than anything.
Possibly the worst example of using “on fleek” — GrubHub worked it into their auto-responses to customers, asking hundreds, “Are we on fleek?”
And few companies have ever had had a semi-decent use of the phrase — like this smoothie company’s tweet making fun of modern-day marketers trying to incorporate slang into content:
https://twitter.com/innocent/status/723484739743690752
That Moment When
“That moment when…” is regularly used by millennials as a form of reaction. While it can be quite entertaining and funny from actual humans, brands’ use of the phrase often comes off as cheesy and trying too hard, and tends to provoke the use of accompanying bad slang terms like “squad” and “straight flexin’”.
https://twitter.com/McDonalds/status/730804493466664962
Got Me/Us Like
Another phrase typically used in reactions, “got me like” is just all-around awful. Much like “that moment when,” “got me like” comes off as trying too hard and uses horribly improper grammar. To make things worse, “got me/us like” is often used when talking about the brands’ own product(s) — making your brand come off as cocky. Altogether, the use of this phrase just leaves customers with a bad impression.
Bae
We saved the best for last. You know it’s bad when there’s an entire Twitter account dedicated to brands using the word (@brandssayingbae). Though this 2-year-old acronym is still heard in millennial conversations today, brands should avoid using “bae” at all costs. It comes across as cheesy, unprofessional, and will likely be rejected by its own target demographic. I mean really — would you ever call your customer “bae” in person? But for entertainment purposes, here are some of our favorite horrible uses and criticisms of brands using “bae”:
All in all, if you’re trying to keep your customers happy and avoid being ridiculed on social, you should just steer clear of using slang and stay true to your brand. After all — they are looking to see the original personality of your brand, not your brand trying to be someone else.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
Metter Media Social Report, Nov. 17, 2016
With false information doing the rounds on several social media platforms and highly-prejudiced views penetrating through our newsfeed, we all need a dose of hope in sensitive times like these. Is it upon social media to own up and take necessary steps to counter all the hate that is seeping through? We’ve tracked a few small steps that big corporations have taken up and would love to know your views on them: