Metter Media Social Report, Nov. 17, 2016

 

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With false information doing the rounds on several social media platforms and highly-prejudiced views penetrating through our newsfeed, we all need a dose of hope in sensitive times like these. Is it upon social media to own up and take necessary steps to counter all the hate that is seeping through? We’ve tracked a few small steps that big corporations have taken up and would love to know your views on them:

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Metter Media Social Report, May 6, 2016

Trigger your Twitter fingers, social media fans, because in this week’s #MMSocialReport, we explore what’s going on with Facebook live-streaming, Snapchat features, up-and-coming social media apps, and an IRL Romeo and Juliet love (snap) story!

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Not Just ‘Social Media’: Vine and YouTube Stars Appear in #leftswipedat Campaign

Last night during the #GRAMMYs, the following ad aired as the latest installment of truth’s anti-tobacco campaign, aimed specifically at American youth to “finish” tobacco use in the U.S. and educate about big tobacco.

https://www.youtube.com/watch?v=fcAj3lOyv3s

The ad shows pop stars Fifth Harmony and Becky G. in an over-the-top music video encouraging people to #leftswipedat, or reject Tinder users who are smoking in their photos.

If all of this sounds a little confusing, and if you have no idea what just happened in that video, that’s because this campaign is all about young people. Many of the actors in the commercial are stars from YouTube and Vine, such as Grace Helbig and King Bach, among others, rapping and dancing along to the music.

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