#LetsGetThisSweat – Virtual Fitness Class Roundup

Hey guys! Kim here — Metter Media’s resident Pilates instructor + Wellness Coordinator. While summer is winding down and we shift our mindset to fall, it’s safe to say that we’ve all adapted to new routines brought on by quarantine. A fresh workout routine is key to maintaining an energizing WFH life, and with that comes lots of at-home workouts. A whole new kind of fitness community has emerged in 2020 (kudos to the trailblazers of the fitness community). Our team has been keeping active in a variety of ways, thanks to all of IGTV and app workouts out there. Here are some of our go-to’s:Continue reading

Client Spotlight: Sunstein LLP

Meet MM client Sunstein LLP — a Boston-based Intellectual Property Law firm. They are a firm with deep expertise in all areas of IP law and are passionately focused on their impressive clients. Whether the project is challenging litigation, sophisticated patent prosecution, or a complex business transaction, Sunstein lawyers draw upon multi-disciplinary experience to achieve our clients’ objectives. For the past 40 years, IP Law has been rapidly evolving — and Sunstein has been at the forefront of these changes.

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Dear Metter: How do I drive relevant traffic to my website?

Dear Traffic,

We get it! And while many marketing strategies promise clicks for cheap, it’s smart of you to wonder “okay great, clicks from whom?”

Social media advertising is the number one way to drive more relevant traffic to your website — and the answer to “which users will find my site?” is all in the targeting. You’ll want to develop a cold traffic strategy and a warm traffic strategy. Facebook advertising is a great place to start.Continue reading

#MeetMetter: Emma James, Account Manager, Tech Division

We just can’t quit the Mainers here at MM. Today, we’re spotlighting our most recent team member from Biddeford, Maine, who we hired and onboarded totally virtually this June: Emma James!

Emma is a whiz at social media for tech clients, coming to us after working for a boutique agency with mostly cyber security clients. Once we heard her talk AI/Cloud/ML-focused social strategy — and how she pivoted all her clients’ strategies during these unprecedented times with ease — we knew she was the right fit for our growing tech division.

Now, Emma has quickly become an integral part of our team here at MM, working with some of our largest clients: from Microsoft to biotech to tech policy accounts. Plus: she’s a team player, loves writing and storytelling, immediately connects with all of her clients and the MM team, and has the sweetest dog, Vincent — who we can’t wait to meet IRL!

Learn more about Emma’s social media journey below.

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#MeetMetter: Alea Gilhuly-Mandel, Account Manager, Insurance

Today, we’re excited to spotlight our Account Manager Alea Gilhuly-Mandel! Alea’s been with Metter Media since the first days of 2020 (what a wild ride) — but it feels like she’s been with us forever! We’re constantly impressed by Alea’s client relations skills, positive attitude, and support of the MM team. Added bonus: we get regular standup sessions from Grandpa Jack “The Joke King” + cameos from her mom Tracey.

We’re so #blessed to have Alea on the MM team! Learn more about her social media journey below.Continue reading

How to use social media to help your Business’ reopening strategy

Across the nation, many businesses are continuing to reopen during this “new normal.” But COVID-19 has pushed more people to stay at home and seek connection through the social media world. What does this mean for businesses trying to get back on their feet? This means meeting your customers where they are spending most of their time — on social media.Continue reading

What’s Poppin’ at Metter: Poppin’ Playlist Roundup

Raise your hand if you’ve listened to more music in the last three months than ever before in your life… 🙋 You’re not alone, and we know how hard it can be to find the perfect playlist to match your vibe. That’s why we’ve collected a list from the MM Staff to share with you.Continue reading

Dear Metter: Do I Need To Be Attending Virtual Events?

Over the last few months, we’ve seen the number of virtual events rise exponentially as a result of the ongoing pandemic. Because companies and employees can’t meet in person, hosting events online is the next best thing — and can even add more value than in-person events. While we still crave the social aspect of networking and meeting in person, virtual events still have a lot to offer and you may want to consider attending one to see what they’re all about. Plus, 93% of event marketers plan to continue investing in virtual events in the future, so they might be here to stay.Continue reading

#MMinspo: Covid-19 Social Media Ideas — Reopening!

As COVID-19 restrictions are lifted, businesses are reopening and doing all they can to spread the word about updates and safety guidelines. Social media is an important piece of the reopening strategy, and we’ve put together a roundup of some of the best reopening announcement posts seen in our feeds.Continue reading