Who is Generation Z or Gen Z & how do you attract them on social?
Generation Z has been defined as a set of people born between 1997 – 2010. Members of Gen Z are more racially and ethnically diverse than any previous generation and are on track to be the most well-educated generation yet. They are also digital natives who have little to no memory of the world as it existed before smartphones. Gen Z grew or is still growing up in the digital era.
To help you get started with your Gen Z strategy, we asked our resident experts at Metter to share their best tips:
Angela Bray
Don’t look like you are hard selling
Lyssa Goldberg
Short, digestible video content with captions
Sophia Liu
Instagram – good quality images, storytelling captions OR succinct, show you actually like the content you are sharing. Don’t overshare if you don’t feel it’s necessary. Tik Tok/YouTube – storytelling. There should always be a “why” behind every content, even if the why is “it’s fun.”
Emma James
Speak their language — memes, abbreviations, emojis, etc.
Kate Berry
Pop culture references and stay up to date on trends.
Katherine
Know the difference between rinsta (real Instagram) and finsta (fake Instagram/spam account). Rinsta is for perfectly curated photos and finsta is to spam post anything you want.
Hannah
Transparency & authenticity. They can tell when you are lying or trying too hard.
Raechel
Be careful what emojis you post. Certain emojis can make you seem out of touch.
Looking to learn more about social media marketing and how you can use it to transform your business? Contact us for a free consultation today: info@mettermedia.com or 617-294-6295.
