Let this sink in … there is only one feed and 90 million small businesses on Facebook. With more users joining each day, it is more important than ever to have a social media strategy in place that will get your content in front of the right people.
But, how do you get it there?
The first step is to create engaging content. Facebook’s algorithm ultimately controls the ordering and presentation of posts and users will see what Facebook believes is most relevant to them. Facebook does this based on three major categories:
- Who a user typically interacts with
- The type of media in the post
- The popularity of the post (likes, comments, shares)
To help boost engagement, take some time to understand what your audience interacts with and test out new ways to help increase engagement — try asking questions, create videos, share relevant articles.
However, if you are looking to jumpstart this process, we definitely recommend implementing a paid social media strategy.
By using paid social, you are guaranteed a spot in the user’s feed, which will ultimately help you build brand awareness, increase website traffic, and generate new leads. Here are our top three reasons why you should consider using paid social:
Detailed Targeting
Paid social media lets you control who sees your content — the targeting capabilities are truly incredible! You have the ability to create audiences based on key demographics, interests, personality types, behaviors, and more. You can also create custom audiences and lookalike audiences based on people who visit your website, engage with your content, are signed up for your email list, and more.
Cost
Compared to traditional advertising, social media is a cost-effective way to market your business. Honestly, you just can’t beat it — the average cost per click for Facebook ads across all industries is just $1.72.
Objectives
Facebook also has the ability to optimize your social media content based on your objective. Whether you are looking to increase likes, spike engagement, or drive traffic to your website, Facebook’s system will provide you the best tools to reach your goal.
Have a question about social media and paid strategies? Ask us here.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
