This month, we’re excited to spotlight Raechel Manzler, Associate Designer on our Creative Team! Raechel has been with Metter for about 1.25 years now — and in that time, we’ve been proud to watch her bring her amazing aesthetic flavor and design skills to a wide variety of clients.
Raechel started as an Account Manager at MM, mainly working with hospitality clients (you may already follow Anna’s Taqueria + The Oyster Club). She recently expanded her role to join the Creative Team, where she’s transformed the feeds of all different types of clients — luxury residences, law/insurance/finance … even Microsoft. Raechel amazes us on the daily with her creativity — from dreaming up the next new out-of-the box visual for a series to stunning us with an entire refresh of a feed that explodes with the company’s personality. Read more about Raechel’s career evolution + work in the interview below.
How did you get your start in social media?
Right after college I hopped into an internship at a tech startup as a content creator + social media manager! I had never worked in social media professionally before so it was fun + definitely a little scary to jump in with both feet. Following that, my first official job in social media was working as a photographer for a variety of clients including NFL Patriot Julian Edelman’s brand JE11.
When did you join Metter Media?
In July of 2018!
https://www.instagram.com/p/BwaSZG9A46r/
Why is social media important/relevant to your industry?
Being a creator, social media acts as an online portfolio. With the vast increase of competition in the creative field, it is definitely important to stay relevant + present online.
What campaigns have you helped create that make you clients stand out from the rest?
As a member of the Creative Team at Metter, I have been able to work on some really fun projects including social media rebrands, proposals, and more for some clients that I normally wouldn’t be working with (e.g. insurance + corporate)! With the social media world being so crowded these days, it’s essential to create out-of-the-box content to stand out.
https://www.instagram.com/p/B3NZtKIpRO_/
What’s your #MMProTip?
Be unique, be you, and be branded!
Proudest moment so far?
My proudest moment so far would probably be the time that I taught a social media class for the employees at one of MM’s clients. I have never been comfortable with speaking in front of groups of people and I was SO nervous. The class went super well and everyone was engaged, had lots of questions, and reported that they learned a lot – YAY.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
