This week in the #MMSocialReport, we take a look at the top social media influencers on Twitter, Facebook’s new ad features, an interview with the elusive Boston Yeti, Snapchat’s revolutionary new capabilities, and a tool that can predict how retweetable your content is!
1. The Top 100 Social Media Power Influencers, 2015 Edition
by @haydn1701 via @StatSocial
For a little weekend inspiration, take a look at StatSocial’s interactive chart of the Top 100 most influential Twitter users in social media, and prepare to start a following spree!
2. Facebook Launches Product Ads
by @jlafferty21 via @AdWeek
The ads in your Facebook feed are about to get even more specific. Soon, companies will be able to tailor their advertisements to Facebook users with specific products, as well as showcase multiple products at once.
3. A Dozen Questions for the Boston Yeti
It’s here! This week, Metro Boston snagged an interview with the Boston snowstorm sensation @BostonYeti2015. His thoughts on social media are enough to melt the most frozen heart.
4. Snapchat Now Lets You Shoot Video and Play Music at the Same Time
by @sarahintampa & @JoshConstine via @TechCrunch
For anyone who has ever wanted to document their solo karaoke adventures without using something as permanent as Vine, you can finally play music while you Snapchat without having the app interfere!
5. New Tool Predicts Retweetability
by @ChenHaoTan
ChenHao Tan, a PhD candidate at Cornell, has developed a tool for Twitter users to determine which draft of a tweet will get more retweets. Helpful for anyone who has spent hours hunched over Tweetdeck crafting the perfect 140-character message.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
