Will WhatsApp reign for long? Are your grandparents making their marriage official by posting it on Facebook? What the heck is going on with Google Glass? These questions and more, answered in this week’s #MMSocialReport.
1. WhatsApp sails past SMS, but where does messaging go next?
“The smartphone itself is a social platform,” says Evans, a platform that allowed messaging app WhatsApp to surpass SMS with 30 billion messages sent daily from its 700 million monthly active users. But without the unifying experience that web browsers offer, where you can see your multiple networks at once, can WhatsApp stay on top or will it be displaced?
2. Google Closes Gap on Facebook for Worldwide Social Logins
by @sheamus via @socialtimes
Image: Statista
Do you log in to sites via your favorite social networks? While Facebook still has the lion’s share, new research shows that Google is giving it a run for its money. Twitter logins, on the other hand, have decreased in the last year.
3. Over Half of Internet Users Over 65 Use Facebook
by JD Rucker via @soshable
If you haven’t gotten a friend request from Nana yet, it’s probably on its way.
4. 4 Simple Ways to Build Up Your Email List
by @MeganTotka via @jkcallas
You’ve done everything to build your email list… right? These four tips may be obvious to some, but it’s a good checklist to see if you’ve covered the big stuff.
5. Google Glass is Dead? Google Glass is Reborn? Yes. Both.
by @mattmcgee via @marketingland
The current Google Glass device won’t be sold after next week, but the device will be back with future revisions. So what happened?
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
