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Metter Media Social Report, Jan. 29, 2016

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#ICYMI: Kanye West came back better than ever with another epic tweetstorm, Facebook is taking over the social media world one feature at a time, Vine celebrates its 3rd birthday, and Snapchat isn’t backing down from legitimizing its platform. In this week’s #MMSocialReport, the social world is rising to new heights. 

1. Celebrate Vine’s 3rd Birthday by Watching Cute Kids Fall Down

by @saba_h via @mashable

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Happy birthday to Vine, one of the most interactive social media platforms out there! To celebrate, Vine launched “Trends on Vine,” where it would highlight a certain theme of videos to showcase daily. This past week, they decided to highlight “cute kids falling,” where they incorporating some of the funniest videos from the past year. We can’t wait to see what creativity comes out of Vine this year. 

2. Snapchat May Be Changing the Way You Share Live Video and Text Messages

by @karissabe via @mashable

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Imagine a world where you could video call on Snapchat: wouldn’t it be fantastic? Well, there’s no need for any more dreaming because the app is working on updates to its features, which are rumored to include stickers, live video, and video chat. New screenshots unearthed by some developers show a major redesign of Snapchat’s “chat” screen, where users exchange text messages and live video. The leaked images suggest the company is headed towards a new direction by increasing the versatility of its platform, and, boy, are we excited.

3. Facebook Now Lets All US iPhone Users Livestream to the World, Just Like Periscope

by @NateSwanner via @thenextweb

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After announcing new features like teaming up with Uber and allowing users to send money, this past week, Facebook launched the ability to live-stream. Move over Periscope, it looks like you got some serious competition coming your way. 

4. Kanye West Proves Why Twitter Really Matters

by @film_girl via @mashable

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Do you remember Kanye West’s stream-of-conscious apology he made to @TaylorSwift, which he later rescinded? Classic life of a #Gemini. Well, Yeezy is now back better than ever before on Twitter – this week, he fired up a tweetstorm directed towards Wiz Khalifa. However, none of this would have been possible had Twitter not been there. Despite facing executive restructuring, loss of revenue, and lack of direction, Twitter is one of the crutches of pop culture today, which can inspire the mass of tweeters. Thanks to Kanye, Twitter has been brought back to life and shows why it is crucial for our times. 

Are you #TeamKanye or #TeamWiz? Will we ever know the truth behind Amber Rose’s latest hashtag? Is Facebook taking over the world? Let us know your thoughts in the comments below!

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.

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