To make your brand stand out from all the others, it’s important to have a plan to help navigate the fast-paced world of online marketing. In this week’s Social Report, we cover a few of Instagram’s latest photo features and how marketers can use them to their advantage.
In other news, Facebook made some female-friendly changes, and our own Lauren Metter shares a bit about our story with IM Boston.
1. 5 Reasons Instagram’s New Explore and Search is Great for Your Business
by @viraltag via @socialmedia2day
Instagram users rejoiced recently as updates to the Search and Discover features have become much more useful. You know all about the addition of location search and trending tags, but how can you effectively work these updates into your strategy? Jilly Badanes of Social Media Today offers a few helpful tips.
2. When to Post to Facebook and Twitter for Maximum Responses
by @kymleeisawesome via @socialtimes
We all know that different social media channels have their pros and cons, but the time of day also has a pretty big effect on whether your content will succeed. Many often think you just post and hope for the best, but Kimberlee Morrison of Social Times gives a brief look into factors that can help you achieve better engagement.
3. Facebook’s Latest Update Puts Women Before Men… Literally
by @abigailtracy for @forbes
Facebook has overhauled its familiar symbols and icons to reflect awareness and support of gender equality. Specifically, its design team has removed the old “friends” icon (which, you may have noticed, shows a man’s silhouette in front of a smaller women’s silhouette). The website has also updated friend request icons from default male, to female where it is appropriate. Symbolism and icons play a big part of Facebook users’ lives and online experiences, and the design team hopes the changes will reflect that more positively.
4. Instagram Photos are Now Bigger and Better
by @vladsavov for @theverge
Your #foodporn photos are about to get a lot more drool-worthy. Some Instagram users have reported noticing that the app has started saving photos in 1080 x 1080 resolution (previously 640 x 640), which was then confirmed as a gradual rollout. The larger images can only be seen on Android or iOS, as a spokesperson for the app said there are currently no plans to expand the feature to desktop.
5. Lauren Metter: As Boston As It Gets
by @BostonIm
Our fearless leader Lauren Metter explains how she got her start in journalism and marketing, talking about the “aha moment” when she realized just how powerful social media can be. Lauren reflects on the services she and her team provide here at #MMHQ, what makes her a Bostonian, and her strong belief that businesses need to get online or get left behind.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
