Social media outlets are making it easier to get all the info you want and nothing you don’t. The latest updates on Facebook, Snapchat, and Twitter are all about personalization, aiming to cultivate and keep track of all the different ways people use these apps.
1. Snapchat Features You Didn’t Know Existed (Or Just Didn’t Know How to Use)
by @EvanLePage for @hootsuite
Do your snaps need a little more pizzazz? Evan LePage explains some inside Snapchat knowledge, highlighting hacks and lesser-known functions of the app, like editing text colors, video-filming techniques, and easier ways of adding friends.
2. Facebook Preps ‘Moneypenny’ Assistant
by @amir for @theinformation
Facebook is rumored to be working on a virtual assistant comparable to Apple’s Siri or Microsoft’s Cortana, except that it would function within Facebook’s Messenger app. Unlike Siri or Cortana, the cross-platform VA would allow users to connect with real people to help order products or book services. Codenamed “Moneypenny,” the service is still in the works, but has potential for personal and business use alike.
3. 3 Ways to Utilize Facebook’s ‘Hot Topics’ Data Reports
by @adhutchinson via @socialmedia2day
In December 2014, Facebook began recording trending posts and search topics in its “Hot Topics” reports. Part of FacebookIQ, Hot Topics are recorded monthly and neatly separate the most talked-about topics by gender, age group, and time of month. Andrew Hutchinson outlines three simple ways brands can use this information to figure out what their audiences are talking about and refine their strategy.
4. Facebook Updates Newsfeed Controls
by David Cohen for @SocialTimes
Facebook is rolling out a new way to optimize your Newsfeed. It’s now easier to prioritize your favorite people or pages, as you can hand-pick whose posts appear at the top of the News Feed. While the settings do not include a “most recent” method of organizing posts on your feed, the updated preferences allow users to see their favorite accounts first, and unfollow any user who has previously appeared on their feeds.
5. Twitter’s Project Lightning Could be Called ‘Moments’
by @film_girl for @mashable
“Moments” is the unconfirmed release name for Twitter’s “Project Lighting,” a feature in which users curate the best or most important tweets around a live event or ongoing story. This new feature will appear on the Twitter homepage, making it easier for users with and without accounts to follow live events, and find relevant tweets and users.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
