Do you ♥ Twitter’s updates? This week, Twitter unfaves itself, Facebook tries to be more like Twitter, and Hootsuite reviews the most viral marketing campaigns of the decade.
1. Twitter Changes Its Star to a Heart
Say goodbye to Twitter’s favorite button and hello to its new heart. As shown above, a heart can mean anything from “wow” to “love.” Twitter is calling this new symbol a “like” and hopes that it will resonate across a variety of cultures. Not addressed in the announcement: how to politely end conversations without the favorite button.
2. Facebook Introduces Mentions
by @ow via @TheNextWeb
While Twitter integrates its new Like button, Facebook is working to be more like Twitter. Facebook Mentions is a new app where users can share bite-sized content. The app aims to prompt more active use, including trending topics, current events, and even live video.
3. What Twitter Polls Are and How to Use Them
From current events to white-and-gold dresses (or blue/black, don’t yell at us), Twitter is no stranger to opinions. The network is making it even easier to share your thoughts with its new Polls feature. Check out how to get started and maximize engagement, and head to the official @polls account to see them in action.
4. Basic Tips to Boost Your Social Media
by @jadefurubayashi via @simplymeasured
New to #socialmedia? That’s okay: with these tips from Simply Measured, you can get your feet wet without stress. Learn the basics that make social media so effective!
5. The 5 Most Viral Campaigns of the Last Decade
by @EvanLePage via @hootsuite
Remember the Old Spice guy? That’s because his video got 6 million views the day it was released. From Old Spice to #likeagirl, learn about viral campaigns from the decade’s finest.
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.
