It’s time for the fourth weekly roundup of our team’s favorite COVID-19 related social media posts! We launched this series to feature some of the great content seen in our feeds about how to make the most of this time, provide helpful advice, spread positivity, and encourage helping others.
First, some new info: “A study of 25,000 consumers across 30 markets showed engagement increasing 61% over normal usage rates. Messaging across Facebook, Instagram and WhatsApp has increased 50% in countries hardest hit by the virus. Twitter is seeing 23% more daily users than a year ago.” (Read more in a recent Forbes article here.)
Scroll down for our next list, and check back every week for a new round. When you’re done, feel free to drop a comment with a brand you’ve seen doing social media right during this unprecedented time.
1. MM Client @hig.insurance shared a story about one of their clients who switched gears to making PPE. If anyone in your community has done something similar, social media is a great place to acknowledge it. Positive and uplifting!
2. Apartment building and MM Client @lanteraboston created a branded piece highlighting a few easy things to do at home. With the endless list of at-home activities, something like this can be customized in many ways.
3. @netflix used this simple but very appealing venn diagram to post a few ways to divide time (in their case, between shows). This is my first time seeing a list or comparison in this format, and it’s a cool approach!
4. This post by @optionb is a good example of providing “meditative” content with a simple animation. Take your static image up a notch like this.
View this post on Instagram
If you’re feeling overwhelmed, you are not alone. Let’s all take a second, relax, and breathe. 🌬
