It’s all about the ‘Stories’ this week— From Instagram to Facebook and Snapchat, see how apps are trying to come out on top by make their platforms accessible and fun for users. Also, LinkedIn brings #hashtags in a less than pleasing way— Read all about it in this week’s #MMSocialReport:
1. Instagram launches a portrait mode and a new way to tag friends in Stories
by @zacestrada via @verge
Ever wanted to tag a friend in your Instagram story? The app has introduced two new features: a new photo option and the ability to tag others in stories — Read more to find out how to take your Instagram stories to the next level.
2.LinkedIn is forcing some users to use #hashtags to post updates
by @mixtatiq via @TheNextWeb
#Update #LinkedIn — The social site has begun testing a feature that forces users to add hashtags to posts. As you can imagine, user’s reactions have not been as receptive as the platform has hoped.
3. Snapchat Releases New Lenses Exclusively for iPhone X
by @MattGSouthern via @sejournal
Snapchat has become one of the few apps to begin to take advantage of the iPhone X camera features. The company has released new Snap lenses that use the X’s advanced technology to attach more realistically to a users face.
4. Facebook Stories adds funky AR drawing and Instagram’s Boomerang
by @joshconstine via @techcrunch
Facebook is bringing more creative tools to Facebook Stories, giving users the ability to “draw on the world around them”. In the coming weeks, the site is looking to begin rolling out many features like Boomerang, and a cool graffiti-like feature called AR drawing.
5. Second-generation Snap Spectacles are on their way
by @mcsquared96 via @mashable
Remember Snap Spectacles? Well, according to a recently spotted FCC filing, a new version could be on the way! Read more to see all we know about Spectacles 2.0 and other plans Snap.Inc has in store.
MM’s Pick of the Week!
Facebook CEO Mark Zuckerberg sat and gave testimony this week in front of Congress over the site’s role in the Cambridge Analytica scandal… and in internet fashion, people came together to poke fun at Zuckerberg’s awkward appearance during the 5-hour hearing. Here are some of our favorite memes from the hearing:
https://twitter.com/amberdiscko/status/983781083086049285
https://twitter.com/DanaSchwartzzz/status/983785878442029056
Others were more supportive:
https://twitter.com/thunderthugg/status/984762321288486912
At the end of the day, there is one clear winner in all of this:
Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies small businesses and corporations alike. Need help with your social media? Email Lauren today.
