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#MMSocialReport April 11, 2019

 

Tune in to this week’s roundup to find out what new features are in the works for Snapchat, how Youtube is expanding their Coachella coverage, why everyone is talking about the new Billy Ray Cyrus ‘Old Town Road’ remix, and how Tik Tok is breaking the internet… and your eardrums.

1. Snapchat Announces a Range of New Tools at its First Ever Partner Summit

by @adhutchinson via @socialmedia2day

Snapchat CEO, Evan Spiegel, used the social media app’s first ever Partner Summit to present an array of new initiatives and tools that have been specifically designed to assist third-party developers and business as a way to boost Snap’s business potential.

2. YouTube expands Coachella 2019 coverage to both weekends, including Kanye’s Easter service

by @MikeSnider via @USATODAY

Oh Coachella… an Instagram-lovers haven. The FOMO is real for some, but YouTube has got you covered. The video sharing platform will be live streaming Coachella from Indio, California, for the ninth consecutive year, but for the first time, coverage will expand to the festival’s second weekend!

3. Twitter’s latest test focuses on making conversations easier to follow by labeling tweets

by @sarahintampa via @TechCrunch

Twitter’s prototype app, twttr, is rolling out a new test which would identify the “original tweeter” as the “Author.” This potential change will increase clarity for less tech-savvy users.   

4. Here’s why everyone’s talking about the new Billy Ray Cyrus ‘Old Town Road’ remix

by @chloebryan via @mashable

A Lil Nas X and Billy Ray Cyrus collab? Sign us up! Lil Nas X recently released a remix of his iconic trap country song, “Old Town Road,” but the song has had a complicated relationship with the Billboard charts. Billboard had pulled the song from the Top Country Song Chat raising questions about who has permission to participate in crossover country music.   

5. LinkedIn Now Lets You Post Documents And Presentations To Your Feed

by @gcsimos via @WeRSM

LinkedIn launched a new feature that allows users to post their documents and presentations directly to their feed. This new feature will for sure be a game changer, allowing more users to showcase their professional work and ideas.

MM’s Pick of the Week:

The ‘Car Alarm Challenge’ is here to shatter everyone’s eardrums  

by @nicolemichele5 via @mashable

Tik Tok does it again with a new crazy challenge that will actually shake you to your core. The newest internet phenomenon has users attempting to recreate their car alarm sounds, and our eardrums are not happy.

 

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.

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