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#MMSocialReport July 19, 2019

We landed on the moon 50 years ago using computers that occupied entire rooms. Today, we possess more computing power than was used to land us on the moon, and using it to connect with each other in unexpected ways. Like using lobster emojis to bring awareness to social issues, creating convincing videos using Artificial Intelligence, and finding out how we look when we’re old. Read on for everything cool that happened this week on social media!

1. Google, Facebook, Twitter put on notice about deepfakes in 2020 election

by @dsinghx via @cnetnews

The progress of Augmented Reality and Artificial Intelligence have dovetailed, resulting in things like deepfake videos. As deepfake videos get increasingly convincing, the government is trying to find out exactly what social networks will do about them in relation to the coming elections.

2. Why the lobster emoji has become an unlikely ally to the trans community 

by @cara_curtis via @thenextweb

Unicode, the creator of emojis has continued to ignore the requests for a flag for the transgender community. Activist Charlie Craggs came up with the #ClawsOutForTrans to bring awareness to the issue and began to designate the lobster emoji for the trans community to use. The article further explains why the lobster was picked to represent the identity group.

3. FaceApp Probably Won’t Destroy Society, But the Privacy Trade-Off Is Still Shady

By @MelanieHannah via @Gizmodo

With our increased online presence, we should have more scrutiny towards what personal data we sign away. FaceApp has gone viral again, this time for a feature that adds more age to your appearance. Downloading the app, according to details buried in their terms of service, gives the company the right to “your likeness, voice, persona, name, and user content for commercial use.” 

MM’s Pick of the Week!

FaceApp has made a glorious (privacy concerns aside) return with a filter that lets everyone envision how they’ll look when they get older. The app experienced a resurgence this week after celebrities started posting artificially aged images of themselves on social media. FaceApp is a relatable introduction to AI and AR for the general public, and further proof that AI and AR can go beyond the usual tech-obsessed audience when deployed in the right way.

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.

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