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#MMSocialReport July 27, 2018

Out with the old and in with the new. It seems that this week, all of our favorite social media channels from Youtube to Snapchat are rethinking some of their old features and trying to implement some new ones. Keep reading to find out what stays and what goes in this week’s social report:

1. What Does The Green Dot On Instagram Mean? The New “Activity Status” Feature May Come As A Surprise To Users

by @JBoothyy via @bustle 

If you’re one of those people who says they’re going to bed… but spends an hour scrolling through Instagram, it may be easier for you to get caught now. Instagram’s new feature means your friends can see when you’re online. Find out how in the article above.

2. You hardly knew Snapcash, Snapchat’s payment service, and now it’s saying goodbye

by @luchanglu via @digitaltrends 

You might have to stick to Venmo or CashApp from now on — Snapcash is soon to be gone. Click the link above to get the reasons why.

3. YouTube to Test ‘Explore’ Tab

by @xpangler via @Variety

The ‘explore’ tab we all know and love from Instagram may soon be making its way onto YouTube. In other words, it will now be easier for all of us to fall down the rabbit hole of cute and funny animal videos. Goodbye productivity, hello YouTube Explore!

4. Facebook ‘Watch Party’ is now available to all Facebook Groups worldwide 

by Matt Binder via @mashable

‘Watch party’ is now available worldwide, but only for Facebook groups. After a few months of testing the feature, Facebook is ready to release the feature globally. Read the article above for a full explanation of ‘watch party’ and how you can utilize the exciting new feature. 

5. Snapchat “Storytellers” finally pairs creators with advertisers

by @joshconstine via @techcrunch

Snapchat is finally getting in on the influencer trend. In order to help boost advertisements on Snapchat, the company is matching advertisers with influencers who will give advertisers advice. What does Snapchat get from the deal? Read the article above to find out. 

MM’s Pick of the Week!

#NationalTequilaDay was this week and you know what that means… an adorable thread of cats in sombreros, obviously. 

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies small businesses and corporations alike. Need help with your social media? Email Lauren today.

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