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#MMSocialReport June 29, 2018

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This week’s social media report will update you on all the new video features, updates, and craziness happening on your news feed! Including: Instagram’s group video chat that hits phones TODAY and their redesigned ‘explore’ tab, where the online creator industry is heading, how you can become verified on Twitter, and a new mobile app that can guide you through a museum. Read through for our pick of the week about someone who may actually change the world as we know it! Now, let’s talk about our top 5 social media stories:

1. How Online Video Is Becoming Like The Music Business For Its Creators

by @DavidBloom via @Forbes

Ever wanted to become the next famous Youtuber? It’s a lot harder than you think… and will not be getting any easier. The website is a lot more complicated than it was 10 years ago with new requirements from advertisers and competition from other online video platforms. So much so, that experts are comparing it to the Music Industry!

2. Instagram is using AI in its redesign to tailor content for you under the explore section

by @diamondnagasiu via @mashable

Instagram is getting to know your interests and tastes with the app’s redesigned explore page! The tab will feature categories that the top of the page including food, travel, style, fitness, and sports. Your insta is about to get a little more organized and exciting.

3. Finally, a mobile guide that makes pulling your phone out in a museum worth it

by @realkrauswife via @mashable

The app officially brings an end to mindlessly roaming around museums. The Hirshhorn Museum launches a new smartphone museum companion called “Hirshhorn Eye”. The app allows for visitors to scan pieces of art with their phone to learn more about the work!

4. Instagram’s group video chat hits your phone today

by @Outonalumb via @engadget

In the midst of Instagram’s “IGTV”, the company has also released a new group video chat feature that is coming to your phone (now!). Basically, anyone you are in a conversation with can just tap the video icon in the top right corner and add more people. It’s a party on Instagram video this week!

5. Twitter Could Let Everyone Get a Blue Tick for Verification

by @ArjunKharpal via @CNBC

Use Twitter everyday but still do not have the exclusive Blue Tick verification? Good news, you might be getting it soon. Twitter plans on opening the Blue Tick to everyone one day to help users figure out what accounts are legitimate. Soon, you will be validated!

MM’s Pick of the Week!

In need of some #weeklymotivation? Alexandria Ocasio-Cortez has emerged as a political — and social media — star after defeating 10-term incumbent Democrat Joe Crowley in New York’s 14th congressional district. The 28-year old, who previously worked on the Bernie Sanders political campaign, created her own campaign advertisement with the help of volunteers. The ad has become a runaway hit because she isn’t just telling her story, but everyone’s story in the district. See the inspiring ad here.

 

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